When you are running a business, there are just so many different things to accomplish each and every day. Before you know it, the entire week has passed you by and you’ve not had a single moment to even think about marketing your business online.
If that seems like a familiar scenario, you’re certainly not the exception. You only need to take a quick look on the web to see how many small businesses have dormant social media profiles or websites that haven’t been updated in years.
If you intend to be successful with digital marketing and use it to grow your business, it’s important to find time for digital marketing often. If this is something you’re currently struggling with, here are four tips to help you along …
1. Set specific goals and actions.
Setting realistic goals and documenting specific actions for achieving them is absolutely critical to your success. You have to get really clear on exactly what you want to achieve from your digital marketing and then think carefully about what actions you are going to take on a daily, weekly and monthly basis. If you intend to take this a stage further, you could also consider creating an editorial calendar to plan out your marketing campaigns and content over the coming months.
2. Allocate some time every week for digital marketing.
It is important to set aside a certain number of hours weekly to devote specifically to digital marketing. Mark this in your calendar and confirm that you stick to it as much as possible! To help you achieve this, make sure that the length of time you allocate is manageable in terms of your current schedule.
3. Prioritize your digital marketing strategies.
There are so many different digital marketing strategies around that it can all quickly start to become rather overwhelming. Rather than trying to do everything all at once, you should instead prioritize the specific strategies that you think will be most effective for your business. Focus on doing two or three things really well, rather than trying to do ten things and doing them badly!
4. Outsource your digital marketing.
If you’re really struggling to find the time for digital marketing, it might be worth considering outsourcing it to a digital agency or freelancer. Apart from freeing up your time, another benefit to this is that they will bring additional skills and knowledge to the table and thereby help you achieve better results.
Landing on the front page of a Google search result could be huge for a local business. It could help them to get just as much exposure as a large corporation in this avenue. While small businesses have many forces working against them, effective SEO is a huge move to level the playing field.
Companies like Coast To Coast Digital Marketing are changing the game for small businesses in their local communities. Small organizations tend to lack the capital, resources, and staff that corporations have, but if they can at least garner a dominating online presence, they will have much more than a fighting chance to stay in business and compete with the big boys.
Still not sure if you have the time? Contact us about carrying out this all for you at a reasonable investment. –