With technologies generating colossal opportunities for marketing, there are still some basic or basic tenets to marketing that appear to be getting lost in the translation now. The Drum looked at some of the most important factors in a powerful marketing strategy which have stood the test of time. They are the following.
1.Among the most essential aspects of a marketing strategy is to determine who the target audience is. This is one of those fundamental principles for a marketer to adhere by in shaping an abiding marketing strategy. By determining ones target market, the next question should be what the expectations are for any new advertising strategy.
Asking questions about the plan are key. Deciding to spend a set amount on social media, because the target it to achieve entrepreneurs in a specific area or starting a new job is all about staying on target with ones target audience.
When inquiring what the plans if for attaining the outcomes, it’s better to get down to basics. For example, is increasing the organization’s messenger bot subscribers by 1,000 a priority? Is an integral content marketing target to increase leads or build up the brand as a thought leader? You will find an assortment of approaches to consider as long as it’s aimed for ones target audience.
2. Make and document your strategy
Marketing departments are continuously revisiting or reevaluating marketing techniques or strategies but using a clearly outlined plan set up based on conditions of satisfaction, will help alleviate any miscommunication with vendors or staff, in addition to keeping the entire team on the exact same page.
It may seem easy, but in the end, it will help save time and money. Using a worldwide marketing and advertising calendar divided by weeks and categories that are relevant for ones company is an easy technique. A tech startup’s listing of categories may include product launches, audience acquisition, advertising, public relations, social networking, promotion, and brand resources.
3. Make it private
Keeping it personal is more of a challenge with marketing automation but the basics still predominate. In order to acquire and retain loyal customers, and maintain followers participated, personalized one-to-one promotion is no longer an option, however, is a necessity.
Private touches and one on a single participation results or is pushed by the need to make an emotional connection above all else. Millennial specifically are looking for that emotional connection to a brand – that could result in brand loyalty – and – word of mouth referrals and online reviews. Bring it down to brass tacks and think about that which makes one a loyal customer. For example, a seating sponsor at a local bar may understand ones favored spot or the waiter may bring ones favored scotch to the table. A restaurant owner always knows its best to address customers while getting personal with consumers equates to more emotionally connected clients. It’s human nature and even though massive shifts and advances in technology, the human touch nonetheless counts for a good deal in communications and marketing.
4. Remember: Content is (still) king
Content advertising is advertising and it’s increasing to flood tide levels. Content advertising has emerged from being a part of a marketing strategy to one of those core approaches, yet it may be time consuming when performed in house; meanwhile, if you outsource it, then it can cost between $2,000-$20,000 monthly. It is important to determine what the staff can handle and when to seek the services of a specialist. Have a team member using graphic design expertise? Keep this in-house.
Whenever possible, try and utilize strategies that will save yourself time. If the content tools are tight, don’t attempt to build everything from scratch. Good content marketing is time consuming to create yet there are a few strategies that help accelerate the process. Delegating the writing or study to competent team members, conducting regular columns which share the exact same standard arrangement, and generating new content that enhances or supports existing content can save you time.
5. Construct marketing partnerships
Marketing partnerships have quite a few benefits to push a marketing effort and build alliances. For starters, when cooperating with somebody else, enterprises often deliver content. Furthermore, marketing partnerships are more economical to produce, see success more quickly, and expose the brand to a new audience.
For instance, prior to being acquired by eBay, Half.com worked the town of Halfway, Oregon, to change its name to Half.com in exchange for stock, Internet access, and other giveaways. The strategy gained a great deal of focus to your textbook rental company. Another example was when Converse awakened with Guitar Center to capture music entitled”Rubber Tracks.” The content was then utilized to create a series of YouTube videos which focused on the musicians.