You may have been hearing words like “chatbots” a great deal nowadays. It’s an extended part of messenger marketing which is in demand that is huge.
And, chatbots are here to stay. They’ve revamped the way businesses connect with vice and clients versa. Messenger marketing infused with AI and chatbots is the future of digital marketing.
Online advertising is a continuously changing process – from MySpace to Facebook Messenger, the options to engage and connect with customers have changed.
Do not believe us?
Here are a few numbers which will enable you to understand the benefits of messenger marketing:
Based on the most recent surveys, the projected number of mobile phone messaging app users will reach three billion. Out of this, nearly 1.3 billion use Facebook Messenger. This number is anticipated to reach a minimum of 2.5 billion by 2021.
So, let us tell you about Messenger marketing. We will also inform you the way to create a steady engagement and loyalty using effective tactics.
What’s Messenger Marketing?
Messenger, generally known as Facebook Messenger initially started as Facebook Chat. Nevertheless, with time, Facebook updated it as an independent platform.
In simplest terms, messenger marketing is the act of utilizing messaging apps to market your service or perhaps company. It helps you to build generate, engagement, and reach new leads.
Messenger marketing is a great deal as email marketing, but with a whole lot of Artificial Intelligence (AI) than email. It helps automate business processes which save you time, money, and effort.
Messenger allows businesses to connect with leads and clients conversationally. That is why sixty three % of users think that businesses must be on Messenger. businesses that are Small are able to use it to build relationships and trust as Messenger is a far more personal approach and a two way communication channel.
What are Messenger Bots?
Messenger bots may also be called chatbots. These bots are not anything like those industrial or perhaps service bots. Instead, you are able to think of them as sophisticated service and sales personnel.
These’re pieces of software that rely on Artificial Intelligence (AI) to understand, process, and respond to consumer queries in real time. In simpler terms, messenger bots understand what users ask and may respond back with a response that is akin to that of a man.
Earlier, bots were (and are still) used to offer customer service. Remember whenever you needed to discover more about a product along with a magical pop up appeared on the screen asking, “Hi, just how can I help you today?”.
messenger-marketing- yasza media That was a customer service bot you’d interacted with, not a true person! Nevertheless, Messenger bots are about automating your marketing funnel. They assist users with the journey of theirs on the site of yours, slowly bringing them to the bottom of the conversion funnel.
When you make use of bots in messenger marketing, you’re opening doors to higher click-through-rates, leads, open rates, and conversions. Marketers use Facebook messenger marketing bots to run drip campaigns, blasting chats (it is like broadcasting a message on WhatsApp), and building user lists.
Take-Away: Using Facebook Messenger chatbots is a scalable and effective solution you need to use to build reach, engagement, and brand value.
Benefits of Messenger Bots
Each company can benefit differently using Messenger bots. Here are a few common benefits of integrating bots into your Facebook messenger marketing strategy:
- It works wonders with regards to Facebook Messenger marketing automation. By integrating a chatbot, you are going to make it much easier for individuals to hook up with the business of yours and get fast answers to the queries of theirs.
- Communication sent via Messenger has a higher open rate than emails. You cannot possibly be sending manual notifications to hundreds of users. Utilizing a chatbot is going to make it much easier for your online business to reach a lot more users at exactly the same time.
- Bots help enhance your brand’s customer service. Nobody wants to wait, and with bots in place, chances are ninety % of your customer queries can be answered in real time.
- With messenger bots in place, your business remains active 24/7. While an employee will work nine hours one day, bots keep the store of yours all set up for twenty four hours one day without being exhausted (and, you do not need to pay for overtime).
- Chatbots lowers your average Customer Acquisition Cost (CAC). Using a great platform is going to make certain the bot has sufficient space and capacity to process dozens of user queries at exactly the same time.
Bots help boost your Net Promoter Score (NPS). When customers get timely service and immediate responses, they are going to recommend the product of yours to the circle of theirs (word of mouth referrals are evergreen).
Messenger Marketing: How to Use it?
You will find ways that are different to use Messenger depending on your company needs and end goals. Nevertheless, these may be classified into three broad categories –
- Customer Service
- Delivering Content
- Generating Leads
If perhaps you’re a product/service based organization, you are able to integrate Messenger on your site to let users to link with you immediately.
You are able to make use of this platform to provide highly effective customer service. Because it’s immediately accessible, customers do not need to be put on hold, and this increases brand loyalty.
When you ask users to sign up for newsletters, you want them to run a form. Plus, at times, this results in users bouncing off.
Rather than making users top off a form, you are able to ask them to connect via Messenger and deliver the content on it.
Companies as HubSpot tested this and pointed out that content delivered via Messenger had an Open Rate of eighty % and Click Rate of thirteen %.
Along with delivering content and customer support, you are able to also use Messenger to generate leads. You are able to run campaigns and set up Messenger bots to gather leads and answer FAQs.
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Ways to Get More Out of Messenger Marketing
Facebook Messenger includes many built-in features. And then, whenever you connect it with Artificial Intelligence, you purchase an all-in-one customer service and product sales professional that’s available day in and day out to grow the business of yours.
Listed here are several tried and tested bots that you need to try in your Messenger marketing campaign –
Comment Guard is an excellent bot that amplifies the reach of yours. Set it up to automatically send out messages to everyone who comments on the post of yours.
You are able to use this bot to successfully generate leads. Comment Guard costs nothing to utilize, and also it instantly adds new users who engage with it to the mailing list of yours. Plus, FB algorithms love engagement. And, Comment Guard is able to help drive much more of it.
FB Messenger Chat Widget
Although free to use, this’s nonetheless an underrated tool. Any business which has a site should integrate the messenger chat widget to provide users a simple method to talk with you.
Set up Auto responders so the bot is able to answer questions that are important when you are away. Funnel the communication into Yes/No questions to get the best out of messenger bots.
Messenger marketing is’ the thing’ right now. With the amount of AI based platforms out there to enable you to build customized bots, we recommend you do not miss out on this pattern.