frase io for content creation using AI and NLP

What Is Content Curation And How Does Frase IO Make It Easier?

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How to use Frase.io to research and automatically summarize content (AI Tool)

In this article, I’ll review Frase and show how it can be a very useful tool to automatically parse through interesting content online and produce relevant summaries for newsletters, learning, and more.

We are in a state of content overload.

When we search Google it typically returns hundreds of thousands or millions of matches for any query.

That’s great. But how do you sort through all those results to find the most relevant content?

And how do you summarize all this content?

As a marketer, I’m sure you know that this process could be a whole lot faster.

That’s where Frase can help.

>>>Get Frase Today!<<<

So what is Frase.io?

Frase is a very useful tool to help content marketers streamline the process of researching and creating content.

What caught my eye is the fact that this tool leverages AI, machine learning and NLP to do so.

It works on three fronts:

  • Helps you identify the best topics for your content by looking at the top search results for your targeted keywords
  • Scans your existing content and benchmarks it against competitors for your targeted keyword to identify any topic gaps
  • Automatically generates summaries of the content you’re researching.

What Frase is trying to do is help you create better content, faster by allowing you to focus on the topics that matter to your audience.

And this wouldn’t be possible without AI… If you think it’s too early to start implementing AI-powered marketing tools, think again:

According to BrightEdge research , when asked about expectations for marketing technology providers to have native AI capabilities, more than 50% of surveyed marketers said it was important or a must-have.

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How does it work?

Frase uses Natural Language Processing (NLP) and machine learning techniques to understand and learn from the content in order to produce the most relevant content summaries.

81% of leading marketers agree that machine learning will be critical for personalized experiences along the customer journey.

Source:

I know that this probably sounds like really complex stuff.

But… The good news is you only need to focus on the output this tool produces for you!

Here’s how it works:

Basically, it sorts through search results based on the query you specified to identify the content that is most relevant to your research.

And then it produces summaries which include:

  • Relevant points of summary for the articles
  • Key statistics mentioned in the articles
  • Contextual topics found in the articles

This type of insight is incredibly helpful when doing content research, whether your goal is to create new content, optimize existing content, or curate content from the Web to share with your audience.

>>>Get Frase Today!<<<

Key Functionality of Frase.io

When it comes to what Frase can actually do, they’ve done a great job making the functionality focused on your research goals.

Right off the bat, you can choose whether you want to use the tool to create, curate, or optimize content or to create a content brief.

Frase functionality Now, let’s take a quick look at the 4 key areas of the tool.

Create Content with Frase

At the root of the Frase system is a full-screen editor with contextual topic analysis running in the background.

So what does this all mean precisely?

You can write your content in Frase like you would with any word processing program while at the same time having a great deal of clever knowledge into your subject readily available right next to your file on the browser!

Let’s say you wished to compose a piece of content about AI and marketing…

You ‘d name your document and include a query ‘AI marketing’ and you ‘d be taken to a material editor that appears like this:


As you can see, you can compose your short article and explore the most relevant search engine result for ‘AI in marketing’ on the right hand side of your document.

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No more switching in between dozens of tabs for research study!

Here’s the kind of info you get about your topic:

  • Content
    • Links to the best carrying out articles on your chosen topic.
  • Topics
    • The topics mentioned in those articles with the variety of times they’re discussed. Under the Topics tab you’ll also see your content rating and the target rating achieved by the top posts for your keyword.
  • Headings
    • Here you’ll see the top headings for your topic. Great for inspiration and comprehending what type of titles operate in search.
      And there’s more … You want to compose content that matches what people in fact look for, right?

And you can do this by taking a look at the concerns they ask around your topic … Frase has a ‘Questions’ feature readily available so you can see what individuals are asking on popular Q&A websites, like Quora and Reddit. You can then attempt and address a few of those questions in your article!

When you’re done composing your article, you can share the relate to your coworkers, export into Word, PDF, or text file, or release to your RSS feed.

>>>Get Frase Today!<<<

Optimize Existing Content

Now, this, to me, is most fascinating Frase functionality for content marketers.

Why?

Because it’s no longer about who creates more content, but who creates the highest quality content and wins at organic search.

Want to know your content score for specific keyword and how to improve it to rank higher?

You can do that easily with Frase.

Just select the Content Optimization document type and add the keyword you want to rank for and the URL of the article you want to optimize.

If the content you want to optimize is not published yet, you can copy-paste it directly in the editor.

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Here’s what happens next:

Frase will process your content and analyze up to the top 20 search results for your target keyword to benchmark the topics mentioned in those articles against yours.

You’ll get a content score that you can improve by adding in the topics mentioned in the top ranked articles for your keyword.

The topics that your competitors mentioned in their content and you didn’t will be marked grey and these are the topics that you may want to explore further in your content.

The cool thing is that when you click on a topic, Frase will first show you related topics and then also show where specifically that topic is mentioned in the search results.

Once you’re done optimizing your content , you can go back to the ‘Topics’ tab to see if your content score has improved.

>>>Get Frase Today!<<<

Create a Content Brief

Creating SEO briefs is really easy with Frase. The tool will look at the top search results for your target keywords and surface the topics you should cover in your content.

To get started, choose Content Brief and enter the document name as well as the keyword you want to rank for.

The later is important because the tool will use this keyword to surface the top 10 Google results for that keyword and provide you with the automated brief.

Here’s what you’ll get in your brief:

  • Processed sources
  • Average source length
  • Average links per source
  • The 10 sources that Frase has analyzed

The tool will also provide a list of appropriate topics mentioned in the ten articles, the highlights for the subjects, and the crucial statistics discussed in the posts. And finally, you’ll get the summaries for the leading 10 search results.

These automated material briefs are really helpful for accelerating your SEO research study procedure Plus, in addition to the material that’s developed automatically, you can also include your own sections and comments to these briefs.

>>>Get Frase Today!<<<

Curate Content to Share with Your Audience

If you share curated content, Frase can help you find and sum up quality material from the Web to show your audience.

You’ll start with producing a brand-new file and selecting ‘Content Curation.’ When you key in your keyword, you’ll start seeing recent news about your subject in the editor.

From there you can click on each article link to see the bulleted summary or click ‘Add to Document’ to instantly add a summary to your file in the editor.

This is a great way to rapidly produce a weekly newsletter from curated content. You can easily add an intro to the automated content summaries to individualize your newsletter for your audience.

Finally, you can export your newsletter in various formats or press it to Mailchimp directly to send out to your customer base.

Improved content curation through AI should help marketers create better newsletters, incorporate more research on their original content, scale their social media posting, and create richer internal microsites. Tomas Ratia, Co-Founder and CEO at Frase.

Frase.io Pricing

There is a free version, $45 per month version, $100 per month version and custom pricing for larger brands.

How much does frase io cost?

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Summary

Quality content is a never ending battle that online marketers are always searching for ways to enhance the process of researching, writing, and enhancing material for online search engine. It’s everything about working smarter to produce the very best possible outcomes while decreasing time invested.


With the continuous advances in AI technologies, tools like Frase are surfacing to make us more effective in things that, up till just recently, relied completely on human intelligence.

If you could cut hours in researching topics on Google and summarizing the top results to get insights for your own content, would not that be a smart relocation?

So why not consider Frase a shot (there’s a free trial readily available!) and let me know what you think!

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