Social media sites like Facebook and Twitter are the new trend of
the internet. It opened new possibilities to communication and it
improved the way people connect and share. Think of it as an
online ground where people can meet and interact electronically.
But as you know, business thrives where people thrives. And
having realized the large number of people that login to social
media sites on a daily basis, internet marketers found a new
marketing channel for their online businesses.
These tactics are all easier when you can automate your posting,
we suggest Qilio Social Poster
Today, social media sites are no longer just an ingenious way for
people to meet, connect and share. It is now also one of the most
powerful advertising tools which businessmen can use to connect
to their targeted market niche.
However, it is noteworthy that social media marketing is like a
double-edged sword – it is something that needs to be wielded
correctly. In the hands of a skilled marketer, it is an effective sales
tool. But in the hands of an amateur, it can turn success into
So to help you avoid the pitfalls of social media marketing, we
made a list of some tips that will guide you to the proper use of
social media sites. So read on and learn how you can turn social
media sites into an effective marketing tool.
Tips on choosing which social media site to use
1. Choose a social media site that is popular in your area.
Of course, you want people to view your social media site,
especially your target market niche. However, there are social
media sites that are popular in some countries but not in others.
For instance, it appears that Facebook is more widely used in
Asian countries while Western countries are more likely to be
active on Twitter.
2. Consider using multiple social media sites.
If you live in a place wherein there are several social media sites
that are in use, perhaps you can sign up an account on all those
social media sites. This way, you will be able to reach more
Tips on getting started with a social media site
3. Make a draft plan of the contents first.
Getting started without a plan can lead to a messy start. This will
not be good for your company image. So before you make your
social media account available, make sure that you planned for its
contents and design first.
4. Come up with an editorial calendar.
You may have plenty of things you want to share and say. But if
you post all of them at the same, people will get confused. Also,
you will quickly run out of things to share in the future. So make a
timeline and plan which things you want to post first and which
ones should follow in a chronological order.
5. Know your target market niche.
There are plenty of people that join social media sites. However,
you do not really want to reach to all of them. You need to focus
on a group of people which are ‘potential customers’. Know who
6. Check for a possibly existing account with a similar
You do not want people to confuse you for another organization,
group, or individual. You do not know how these other accounts
are behaving and anything they do might have implications on
your company’s image.
7. Try using Knowem.com to create a unique
If you found out that there are already existing accounts with a
similar name or a mockingly similar name, you can go to
checkusernames.com to help you come up with an alternative.
8. Know how to lure in the people in your target market
Do you already have a clear vision of who your target market
niche is? The next thing you need to figure out is how you can
lure them in. You need to make a research on the things that
interest them. For example, if your products are cosmetics and
your target market niche are women, then perhaps some video
content about makeup tricks will lure them in.
9. Ready high quality graphics and Photoshop edited
Sometimes, it is not the content but the appearance. What really
draws some people into a social media profile is the looks of it.
You can make your profile page look more attractive by using
pictures, photographs, and images.
10. Ready high quality short articles, comments, posts.
After luring them in with flamboyant graphics and attractive page
design, your people will start looking for content. If they find
nothing, they will leave. For some juicy content, you can hire
people to write short articles, comments, and posts.
11. Make sure that you have the resources to regularly
maintain a social media account.
Yes, it is free to sign up to Facebook and Twitter. But you will
need to hire graphics artists, video editors, content writers, and
maintenance crew. And if you need to advertise, you will probably
need to pay these social media sites. Make sure that you have a
budget for it.
Or, simply purchase Qilio Social Poster to make a year’s worth of daily posts in minutes!
Niche Content Marketing Automation for your Social Media
1. Simple and Easy social media scheduling
for Facebook, Twitter and Linkedin
2. Unlimited Niche content packs
get unlimited access to our growing list of niche content library with over 100K ready to use niche content pieces
handpicked content by our editorial team
includes links, youtube videos, tips (text updates) and image packs
3. Unlimited one click niche content import