Greensboro NC resident Terry Power has been practicing and consulting on SEO for two decades. SEO, or Search Engine Optimization, is the science of getting a webpage up to google’s front page and therefore increasing it’s traffic. More traffic to a page means more conversions which means more money to the business with a front page ran.
As 2021 looms, Terry Power, chief strategist for NC Internet Marketing, offers some suggestions to business owners wanting to prepare for a post Covid online marketplace.
Consumers have learned that they can make a great deal of their buying choices online and websites need to be positioned to serve their customers better.
He lists some ways to increase the organic (natural) rankings of your pages.
If you want to start improving your business website’s organic traffic, planning ahead can help make a great foundation, even if you haven’t figured everything out yet. Your process can start with setting goals and objectives for the site, then audit your current site for any weaknesses. After that, you’ll be working on fixing those faults and applying optimization on priority content.
Then comes the planning for the actual work to be done and the budget you’ll be spending on it. You can avail the services of SEO specialists like Terry Power at NC Internet Marketing to help you out.
Once your website is all set, you can use web analytics from Google to check if your strategy is working. The process is lengthy and results can be slow to appear, but you are guaranteed the long-term benefits of getting more organic traffic to your website.
Prioritize Reader Interest
Organic traffic is determined by how the search engine ranks your site, but this does not mean that they are your end consumers. The ones who really click on the links and decide their usefulness are the readers who are heading a search for specific information. Establish a buyer persona and build your keywords around what your ideal customer will be looking for in your site.
Check For Any Errors
When auditing your website, it would be best to remedy any surface errors and poor optimization along the way. Your strategy will only work once you’ve removed everything else that’s dragging your ranking down. This step can get quite technical, so it can also be done with the aid of the SEO services you’re using.
Consider Setting Up A Blog
A blog is one of the most efficient ways to increase your site’s organic traffic because it creates a large selection of content that your customers will be looking for. With good quality content, readers will have their queries answered, and they are more likely to return to the site since it has established itself as a reliable source.
You want to focus on getting quality articles that express a sense of expertise. Make sure that it uses trusted sources and that the resulting piece is original.
Simply copying from other sources can involve you in a copyright issue and your site might get tagged as spam. Obtain permission for any borrowed content, including pictures and videos.
Reach Out And Support
Your blog is meant to be a place for interaction, so you should also make the effort to read and link to related blogs as well. You can gain access to the audience of other blogs, especially once you’ve found that your buyer persona is highly similar. To add, other blogs can become aware of your links and may also choose to link to you in reciprocity.
Build For Mobile
According to Google, more than half of internet users prefer to do their online transactions through their mobile devices. This means that your website should have a mobile-supported format that’s optimized for mobile display as well. It can increase your audience coverage, which translates to more sales, too.
Curate Your Keywords
Keywords are important but cluttering your website with too much will just decrease its rating. You have to choose the correct long-tail keywords to direct the right customers to your site.
Long-tail keywords are more specific and generate less traffic than general keywords, but they are better at attracting the customers looking for your product or service. This also helps search engines tag your website as an authority for a certain set of keywords, making you rank higher for said set of keywords.
Correct The Meta Tags
Meta details such as your meta title, meta description, and URL are displayed on search engine results, making them the first things your reader sees about your website. But more than their impression on readers, meta details indicate what search engines “see” from your web page, affecting how your website will rank in the results.
Optimize Internal And External Links
Linking to and from your site also increases visitor count. Now that you have enough quality content on your site, other blogs and websites can link to you and share in your ratings. In your case, your visitors can also stay longer on the site as they explore the sites that yours links out to. This back-and-forth adds to your website’s overall authority and reliability.
Promote With Social Media
Though social media are found on a separate site, they can help boost your website’s organic traffic. There is a lot of activity on social media, making it a prime place to promote your website.
Post about it and insert links in them as well, so that interested social media users can click on them or even share the post. Search engines consider certain posts as valid link outs so this can give your site a boost in the rankings.
For more information or assistance with your web presence, contact Terry at
101 S.Elm St
Greensboro, NC 27401