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The new Kim Kardashian meme lives on the darkest timeline

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Even the few people who don't follow Kim Kardashian West's popular social media accounts often get caught up in their lives. The life of her and her gender has become a destination because of the celebrity culture that Kardashian himself helped create. Thanks to Instagram, Twitter, and Keeping Up with the Kardashians, Kim and her family have built their careers advocating a lifestyle – fashion, travel, face sculpting – that few people could ever realize for themselves. That's all well and good – Stan means gazing longingly into the universes of idolaters – but at a time when a pandemic is taking lives, increasing unemployment, and keeping people locked in the house, it can be a little gauche to share how good you have them.

This, dear reader, is the lesson Kardashian herself learned this week when she entered her 41st year.

It started, like these things often, with a tweet. Kardashian, who has been on social media for the past few days, recording the events of her 40th birthday celebration, posted a series of photos from a recent trip with “some of the people who made me who I am today ". The pictures show her friends and family who are in a tropical place without masks and enjoying a seemingly lavish vacation. The event made her feel “humbled and blessed,” wrote Kardashian, adding, “There's not a single day I take for granted, especially during these times when we're all being reminded of the things that really matter … I didn't have any before Covid I don't think either of us really appreciated what a simple luxury it was to be able to travel in a safe environment and be with family and friends. "

You see where this is going, right? For those who cannot travel, for those who are sick or fear coronavirus infection, for those who did not have "simple" luxury before Covid-19 and probably will no longer have it, this felt numb and cruel at best at worst. It had all the self-confidence of celebrities who sang "Imagine" in their palatial quarantine digs and said "we're in it together". Then came the kicker. Commenting on two photos showing various members of their crew enjoying the party, Kardashian wrote, "We danced, rode bikes, swam near whales, kayaked, watched a movie on the beach, and more. I realize this is the case for most people. " is something that is so far out of reach at the moment, and it is at such moments that I am humbly reminded of how privileged my life is. "Also:" After two weeks of multiple health checks and asking everyone to quarantine, I surprised my closest inner circle with a trip to a private island where we could pretend things were just for a short time Normal moment. "

Yes, a private island. Again, it's the simple luxuries, the normal things. When I say that Twitter didn't want to leave this privilege unchecked, I mean it. Within hours, users started posting the final piece of text alongside their own interpretations of Kardashian's tweet. Some posted pictures from Jurassic Park, others from Game of Thrones or Cast Away. Still others pointed to Kardashian's blunt insensitivity with responses like "Happy birthday. I hope someone gave you an alphabet book so you can learn to read the room."

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By the time Twitter drubbing went on it was pretty standard. But it also pointed to something deeper when it comes to comfort in the time of the coronavirus. As the weeks of quarantine have turned into months and the US is seeing a new upswing on Covid-19 cases (not to mention the toughest elections in recent history), the media turns heavily. Some people devour 24 hour news looking for answers. Some watch documentaries or read stories of past pandemics looking for clues about the future. others just want to escape. The latter seems to be quite common. Some may get lost in movies or on TV with even uglier truths than these, but carefree fare about the days of our lives before 2020 can provide a nice respite from the dark timeline the world is now on.