Those who love to gamble on their favorite sport may be pleased to hear about the announcement of a deal between ESPN, arguably the most powerful sports media brand, and casino operator Penn Entertainment to create ESPN Bet, a branded sportsbook operating on all devices and in will be available in some retail stores .
This deal exudes a certain inevitability. Since a cold start four years ago, legal sports betting has quickly become a fact of American esports. Regardless of whether you are a gambler or not, you cannot ignore gambling advertisements on television, mobile phones and at sporting events. Inevitably, calls to gambling hotlines have also increased.
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