April 12, 2023
Three-time NBA All-Star, Olympic Gold Medalist and 2021 NBA Champion Khris Middleton joins leading global endurance nutrition brand Science in Sport
April 12, 2023 /ENDURANCE SPORTWIRE/ – Science in Sport is pleased to announce a rights extension with Milwaukee Bucks and a partnership with All-Star forward Khris Middleton.
The UK’s leading endurance nutrition brand is the official sports nutrition partner to The Bucks, who have just won the Eastern Conference and advanced to the NBA playoffs this weekend.
In 2021, Middleton helped lead The Bucks to their first NBA championship since 1971. That same year, he won the gold medal with the US men’s national basketball team at the belated Tokyo Olympics. He is a three-time NBA All-Star and is in his 10th season with Milwaukee.
The Bucks are enjoying their second successful season as SiS’s Performance Solutions partner as the British company continues to build brand awareness in the United States. SiS is the official sports nutrition partner to over 320 elite athletes and professional sports teams, including INEOS Grenadiers World Tour cycling team and English Premier League club Tottenham Hotspur FC.
With 82 regular-season games, the NBA has one of the most grueling schedules in professional sports. In addition, recovery from back-to-back games and a lot of time spent on the go is absolutely crucial.
The Performance Solutions team will continue to work closely with Milwaukee Bucks nutritionist Susie Parker-Simmons to understand the unique challenges players face and apply world-class science to create customized products that drive their success advance.
Susie Parker-Simmons said, “The partnership between Bucks and SiS is extremely unique. We first look at scientific principles, analyze what impacts performance in nutrition, and then conduct the research, which includes internationally recognized high-end testing. Then we develop products that are not just for NBA players, but specifically for the Bucks. There is no other company that allows me to do this as a sports nutritionist.”
Khris Middleton said: “I am delighted to be partnering with SiS. Their science-based approach to product development means I can have the confidence to play my game knowing my nutritional needs are taken care of. This is especially important as we head into the play-offs where back-to-back games mean recovery is key.”
Sam Driver, Commercial Director of Performance Solutions, said: “The Milwaukee Bucks are one of the most exciting sports brands in the world and I am very proud that the Performance Solutions program has been so valuable to the team over the past two seasons. By understanding what they need to be successful and applying world-class science, we’ve been able to create the products they need to perform at their best. Looking ahead to the playoffs, I am also very excited to welcome Khris on board as a brand ambassador. Khris has achieved everything in the game and his signing reflects our commitment to inspiring future athletes through exceptional performance.”
To find out more about Science in Sport Plc visit www.sisplc.com and to shop the extensive range visit www.scienceinsport.com.
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PICTURES
https://drive.google.com/drive/folders/1430SQG3qIR4MWmXjL327So2XH1TLqWAG?usp=sharing
CONTACT
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Email: [email protected]
Telephone: +447754 072648
EDITOR’S NOTES
About Science in Sport PLC
Headquartered in London, Science in Sport plc is a leading sports nutrition company that develops, manufactures and markets innovative nutritional products for professional athletes, sports and fitness enthusiasts and the active lifestyle community. The company has two highly respected brands, PhD Nutrition, a premium active nutrition brand aimed at the active lifestyle community, and SiS, a leading endurance nutrition brand among elite athletes and professional sports teams.
In 2022, the company opened a state-of-the-art 160,000 square foot manufacturing and logistics facility in Blackburn, Lancashire. This vertical integration not only gives the group a significant advantage in product cost and customer response time, but also enables SiS to meet the highest quality standards, including the highest standards for banned substance testing in the sports nutrition sector.
The two brands are sold through the company’s digital platforms, phd.com and scienceinsport.com, third party online sites including Amazon and Tmall, and an extensive retail distribution network in the UK and internationally, including large supermarkets, chain retailers and sporting goods retailers. The company has strategic distribution partners in the USA, China and Asia. This omnichannel presence allows the company to address the full breadth of the sports nutrition market, which is valued at $43 billion in 2022 and is forecast to grow at a CAGR of 7.4% from 2023 to 2030.
PhD has grown rapidly since its inception in 2005 and has built a reputation for quality products and innovation. The range now includes powders, bars and supplements, including the high-protein, low-sugar PhD Smart range. PhD brand ambassadors include leading endurance and strength athlete Ross Edgley and influencer Gabby Allen.
Founded in 1992, SiS has a core range of gels, powders and bars focused on energy, hydration and recovery. SiS is a supplier of endurance nutrition to over 320 professional teams, organizations and national teams worldwide. SiS supplies more than 150 professional football clubs in the UK, Europe and the USA. Brand ambassadors include former track cyclist Sir Chris Hoy, 11-time world champion and six-time Olympic champion, and Eilish McColgan, who won gold in the 10,000 meters at the 2022 Commonwealth Games.
SiS is a Performance Solutions partner of the Ineos Grenadiers cycling team, Tottenham Hotspur, New York City and OGC Nice football clubs, and the Official Sports Nutrition Partner of the Milwaukee Bucks, 2021 National Basketball Association Champions. In 2023, the winners of the women’s marathon at the IAAF World Championships joined 2022, Gotytom Gebreslase, and the elite running team join other Performance Solutions partners who benefit from customized support and products developed with world-leading science.
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