The world’s largest charity soccer game, Soccer Aid for UNICEF, announced that Cameo – the celebrity engagement platform – will be a partner for the 2022 game. Starting today, Soccer Aid will support UNICEF’s biggest stars including former England goalkeeper David Seaman, four-time Olympic champion, Sir Mo Farah, Brazilian world champion, Cafu, Oscar winner and President of UNICEF UK, Olivia Colman, UNICEF UK Ambassador Dermot O ‘Leary, Gemma Chan, David Harewood and Charley Boorman, as well as UNICEF UK supporters Cel Spellman and Amita Suman, will be available on Cameo’s platform. Fans can now work with their favorite stars to raise funds for children around the world, with all proceeds going to UNICEF UK.
The fundraising project will also be available to supporters after the game, which takes place at the London Stadium on Sunday 12 June and will be broadcast live on ITV and STV. Steven Galanis, Cameo Co-Founder and CEO, said, “Our Cameo Cares charity program allows fans around the world to connect with their favorite stars to raise funds for charitable causes. So partnering with Soccer Aid for UNICEF was a natural fit. We’re thrilled to be using our platform to provide critical support to children around the world, and we can’t wait to see the amazing personalized messages being shared as a result!”
Kenneth Shepherd, Founder of Soccer Aid for UNICEF said: “We are delighted to welcome Cameo to the Soccer Aid for UNICEF family and this is a really exciting campaign that our fanbase will be happy to support. We look forward to working with Cameo ahead of the big game on Sunday 12th June at the London Stadium.”
Football assists for UNICEF 2022 debutants include: Liam Payne, Mark Noble, Alex Brooker, Steven Bartlett, Petr Cech, Emma Hayes, Andrea Pirlo, Eni Aluko, Carli Lloyd, Noah Beck and Munya Chawawa. They are accompanied by returning stars, such as Usain Bolt, Martin Compston, Lee Mack, Damian Lewis, Aitch and Chunkz. Also returning is longtime host and UNICEF UK Ambassador Dermot O’Leary, who is once again joined by Touchline reporter Alex Scott and Maya Jama, who are back in the expert seat.
The line-up is further bolstered by a number of football stars including: Andriy Shevchenko, Gary Neville, Teddy Sheringham, Jamie Carragher, David James, Fara Williams, Patrice Evra, Cafu and Joe Cole. Harry Redknapp returns, but this time as England manager, while legendary coach Arsene Wenger takes charge of Soccer Aid World XI FC’s squad.
Access your favorite Soccer Aid for UNICEF celebrities at www.cameo.com/tags/soccer-aid-for-unicef and request a personalized video message for any occasion. To buy tickets for the big game visit www.socceraid.org.uk/tickets where a family of four can attend for just £60.
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