Do you want to know how much the most popular celebrities on Instagram can earn per sponsored post in this app?
Really, probably not. You probably don’t need to know that Kylie Jenner could buy essentially everything you own based on a single IG update. But for anyone interested, the team at Hopper HQ has released their annual list of top earners on IG, based on follower and engagement stats and average payment amounts.
So it’s not 100% accurate. This is not a direct price list of these celebrities’ PR managers. But it gives you an idea of how much brands would likely pay for this type of advertising, while also showing exactly how the rich are getting richer online.
Either way, it’s an interesting context, especially for marketers. How much would you pay for a Cristiano Ronaldo referral and how much would it be worth to your business?
Read Hopper HQ’s full top 100 earners list here, which this time includes data on YouTube Shorts’ most lucrative stars.
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