WASHINGTON, Aug. 27 (Reuters) – The Securities and Exchange Commission (SEC) on Friday issued a call for public comment on so-called digital loyalty practices by brokers and advisors amid growing investor concerns about innovations that incorporate predictive analytics. different marketing and behavioral calls to optimize customer loyalty used by financial companies.
The SEC consultation, which Reuters first reported on Tuesday, will help the agency consider whether these practices should be governed by existing rules or may need new rules, agency chairman Gary Gensler said. Continue reading
Reporting by Katanga Johnson and Chris Prentice in Washington, DC
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