LONDON– Despite negative press and recent testimony from a whistleblower criticizing Facebook’s lack of anti-misinformation, a recent poll by the Pew Research Center shows that Facebook and its other platforms still dominate the social media landscape for news and information .
The survey, which offers a number of key findings to news organizations planning their social media strategies, found that around 31% of those who regularly receive social media messages get it from Facebook, and another 11% of those who regularly receive social media Media users for messages get it from Facebook’s Instagram and 3% from WhatsApp.
This would suggest that Facebook’s various platforms (Facebook, Instagram and WhatsApp) account for around 45% of those who receive messages from social media. and
To put these numbers in context, Pew Research’s survey also found that the impact of social media as a news medium is still very important but is diminishing.
The survey found that “just under half (48%) of US adults say they receive ‘often’ or ‘sometimes’ social media news, a 5 percentage point decrease compared to 2020.”
Only 19% received their messages “often” on social media, a four percentage point decrease from 2020 when 23% did.
In contrast, the number of respondents who said they “never” received news from social media increased from 21% in 2020 to 24% in 2021.
Pew asked the users of 10 social media sites that they regularly receive social media messages and found that about a third of adults in the United States (31%) said they regularly received messages on Facebook followed from YouTube (22%), Twitter (11%), Instagram (11%), Reddit (7%), TikTok (6%), LinkedIn (4%), Snapchat (4%), WhatsApp (3%) and Twitch (1%).
The report also found that “the majority of regular news users of many websites are Democrats or slim Democrats. This could be related to the relatively young age profile of the news consumers of these social media sites. No social media site included here has regular news consumers who are more likely to be Republicans or slim Republicans. “
The study by Pew Research is based on a survey of 11,178 adults in the United States between July 26 and August 8, 2021.
More demographic breakdowns and data can be found here.