NCAA women's basketball has become increasingly popular in recent years. Josh Walker, co-founder and CEO of the Sports Innovation Lab, talks to Yahoo Finance about what this trend means for the business of women's sports.
Walker explains that building media support for women's sport involved more than just a call for equality, but data that showed a growing commitment: “Infrastructure is a groundswell of emotion that is now translating into ROI in terms of investment. I think if that's the case.” When we started examining the data behind this narrative, we realized that these brands could now be spending real money on media rights. Then you have Morgan Stanley (MS), you have Klarna. You have Scripps (SSP), EA Sports – many other brands are now looking to make an investment to ensure women's sports are properly funded in the future.
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Editor's Note: This article was written by Nicholas Jacobino
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