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West Coast Today – Sports

Chairman Rob Coull wants to focus on the positive aspects of the season.

He told West Coast Today: “Having been a fan for many, many years and as chairman following our Scottish Cup exit against Clydebank, I knew I had a big task ahead of me.

“Declining visitor numbers, rebuilt community engagement and a serious lack of business support and respect from councilors meant everyone kept saying I was crazy.

“I have spoken to my wife, my immediate friends and my family about how and where I can change things quickly and try to turn things into short and long-term projects with the aim of making the club and the city ours again previous status in the Highland League.”

“Outside the park, we have forged community bonds, old and new, and they remain strong. The council now answers my calls and we have a great working relationship.

“The youth committee welcomed me and we sorted out a few historical issues. We are now a club with a clear aim to deliver football from cradle to grave, giving our future Fort William stars the opportunity to play in the first team if required.

“The management team and committee are working extremely hard to ensure we have a competitive 11-plus bench and a quality playing experience in the Highlands. The fans are now returning and have seen some amazing displays of quick, skilful play and incredible saves from our goalscorer Kit Fletcher.

“Yes, it's a lot of hard work, but one of my favorite moments is when the whistle blows and I can sit in the stands as a fan and watch the fort with the fans.

“It has been an extremely frustrating last few weeks with too few players turning up for training and, more importantly, on matchday. They are letting down the management team, themselves and the fans. Management and fans are once again rightly upset and are questioning the desire to play for the badge.

He added: “Next season is our 50th anniversary and to answer the most important question on social media: yes, we want to make a big push and try to get promoted again, but for that we need the same hunger, desire and the “The same determination as myself and the board.” and the management team also have the unity to push forward week after week.

“Our sponsors will receive a much better return on their sponsorship money next year as we look to expand our digital media marketing and feature in the Euro 2024 fan zone in Fort William as we come together to cheer on Scotland.”

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