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IOC presents plans to use artificial intelligence in sport

April 19, 2024, 8:09 am ET

LONDON – Olympic organizers unveiled their plans to use artificial intelligence in sport on Friday, joining the global rush to capitalize on the rapidly advancing technology.

The International Olympic Committee has outlined its agenda for the use of AI. Officials said it could help identify promising athletes, personalize training methods and make the Games more fair through better scoring.

“Today we take another step to ensure the uniqueness of the Olympic Games and the relevance of sport. To do this, we have to be leaders of change,” said IOC President Thomas Bach at a press event in the former London Olympic Park. where the Summer Games took place in 2012.

“We are determined to responsibly exploit the enormous potential of AI,” said Bach.

The IOC has revealed its AI strategy as it prepares to host the Paris Olympics, scheduled to begin in just under 100 days.

The IOC's AI plans also include using the technology to protect athletes from online harassment and help broadcasters improve the viewing experience for people watching from home. The IOC generates billions of dollars by selling the broadcast rights to the games. .

Local organizers of the Paris Games have already sparked controversy with their plans to use artificial intelligence for security, with a video surveillance system that includes AI-powered cameras to detect potential security risks such as abandoned packages or crowds of people.

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