Press release | March 18, 2024
Online media company Upshift announces a new online retail experience called TMBR Moto for adventure and dual-sport enthusiasts.
Here is Upshift's statement:
We have made some changes. Many changes. Following our announcement that Upshift Magazine would be pausing on the 1st of the month, some of you noticed something new that we didn't really address directly. Today we are proud to announce a new online retail experience for adventure and dual-sport enthusiasts: TMBR Moto.
Our goal at Upshift Online has always been to provide our readers with the best information and stories to inspire and improve their driving experience. As we evolved our retail strategy to support this goal, the water became a little murky. And to be fair, there was some pushback from some readers who just wanted to enjoy the content and not bother with a sales pitch. We understand this and want to make Upshift Online a media company first and foremost. Of course there will always be some level of advertising. We can't escape this.
Our goal with TMBR Moto is to create a vehicle that allows us to go deeper into developing our own products and selling the parts and accessories we believe in. We have a lot of ideas that we simply couldn't pursue under this motto. There are several reasons for switching up the banner. TMBR Moto will focus on providing riders with quality parts, tools, outdoor gear and equipment to make their next adventure a success. All while providing meaningful customer support from a group with extensive industry experience. For over seven years, we've heard from readers, industry partners and customers alike that they value not only our storytelling and photography, but also our level of care and dedication in sharing our knowledge. TMBR Moto is pursuing the same goal with a new, dedicated retail location where all enthusiasts can find the right gear to enhance their on-bike experience.
What does TMBR Moto stand for? It is not an acronym for anything specific, nor does the name have a detailed backstory. Based in Idaho, at the intersection of the Pacific Northwest and the Intermountain West, we've spent a lot of time exploring the mountains and forested backcountry available to us right on our doorstep. TMBR is a play on the word “wood” that represents the place where we live and live, symbolizing the strength we want to bring to our company as we support you all.
Over the next few months, TMBR Moto will be adding many new products to its lineup of dual sport/adventure parts and accessories. Here are just a few brands we will be working with: Acerbis, Akrapovic, Antigravity Battery, BRP, Cycra, DDC, Doubletake Mirrors, Dubya USA, Garmin, HP Corse, IMS Products, Motion Pro, MotoMinded, MotoPumps, Muller Motorsports, MSC Moto, Renthal, Scotts Performance, Scott Sports, Seat Concepts, Trail Tech, Yoshimura and many more.
We love motorcycles and the adventures they take us on. We love building these companies and all the opportunities they give us to interact with other drivers. Whether you need the essentials for regular bike maintenance or are about to embark on a long-distance journey, we can help you prepare for and enjoy the miles ahead. Let us know how we can help you… Ride more!
~Chris and Brandon
If you have any questions, please email us at [email protected] or [email protected]
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