ANDALUCÍA TOURISM AND ALUCÍA BOARD ANNOUNCED AS THE OFFICIAL DESTINATION PARTNER OF THE NEW TITLE “LIV GOLF ANDALUCÍA” TOURNAMENT

Spain’s premier tourism destination is backing LIV Golf’s first stop in Spain at the legendary Real Club Valderrama with a new multi-year partnership

Sotogrande, Spain – Ahead of this week’s highly anticipated LIV Golf Tournament in Spain, LIV Golf and the Andalusian Government’s Ministry of Tourism, Culture and Sport announced today a multi-year partnership that now grants exclusive rights to the event “LIV Golf Andalusia.” As part of the partnership, “Andalucía” will become an official target partner of LIV Golf Andalucía (access and download the press conference).

The tournament, taking place from June 30th to July 2nd at Real Club Valderrama, is LIV Golf’s first event ever to be held in continental Europe. A world-renowned sporting and cultural destination, Andalucia welcomed 32.5 million tourists last year and counts golf tourism as a key pillar in attracting visitors to the region. With this agreement, Andalucia reaffirms its commitment to bringing global attractions for fans and tourists to the iconic destination.

Said regional Minister of Tourism, Culture and Sport, Arthur Bernal: “The region is once again taking center stage on the global golf scene, with the tournament bringing together the best players in the most important destination for this sport in southern Europe.” Welcoming travelers from all over the world, and a wide and diverse range of complementary offers, offering an unprecedented combination of culture, gastronomy, climate, nature, etc. iconic cities.”

The collaboration between the Department of Tourism, Culture and Sport of the Andalusian Regional Government and this tournament, with co-financing from European funds, is part of the strategy to attract major sporting events and golf to the destination and is accompanied by the promotion of the Andalucía brand to other LIV Golf League events around the globe.

“This partnership with Andalucia is an example of the local leadership that LIV Golf embraces and the tremendous value that teamwork can bring to a region,” he said LIV Golf Commissioner and CEO Greg Norman. “Since the start of the season, this event has featured on our calendar as a special opportunity to showcase our international stars in a world-class destination and we are proud to do so with the support of a forward-thinking partner like Andalusia Tourism and Sports Authority. Following other successful partnerships in Australia and Singapore, this week’s tournament announcement continues the momentum created by LIV Golf’s global impact and appealing to a new generation of golf fans around the world.”

LIV Golf’s groundbreaking league features 13 major champions with a total of 25 major wins, including the reigning PGA championship winner and the five-time major champion Brooks Koepkareigning Open champion CameronSmithsix-time Major winner and World Golf Hall of Famer Phil Mickelsontwo-time major winner DustinJohnson And Bubba Watsonand 2017 Masters champion and Spanish legend Sergei Garcia. Spaniards are also among the international favorites and rising stars of the league Eugenio Chacarra And David Puig both making their pro debuts in front of their home crowd this week.

Widely regarded as one of the finest golf courses in Europe, Real Club Valderrama has a rich golfing history and has hosted some of the sport’s greatest events including the Ryder Cup in 1997. Having competed for their countries more than 25 years ago, Mickelson and former world No. 1 Lee Westwood will once again be teeing off at the venue of the famous Ryder Cup, now with LIV Golf’s top-flight league offering both individual and team competition, shotgun starts and a high-energy atmosphere that offers family-friendly entertainment and excitement for all ages.

Course passes for LIV Golf Andalucía start at €42 per day and include all on-site activities for tournament fans. Hospitality packages are also available, offering an exclusive tournament experience with premium seating, food and beverage options. Children 12 and under receive free entry to the tournament when accompanied by an adult holding a ticket for the selected day. Visit www.LIVGolf.com for more information about the event and how to purchase tickets.

The LIV Golf League is owned and operated by LIV Golf Investments, whose vision and mission is to make holistic and sustainable investments to improve the global golf ecosystem and unlock the sport’s untapped global potential.

About LIV Golf Investments:

LIV Golf Investments is a newly formed company with affiliates in the US and UK and additional offices in Asia. His goal is to holistically advance the sport of professional golf on a global level, thereby helping to unlock the untapped potential of this sport. Greg Norman is the first and founding CEO of LIV Golf Investments. PIF, one of the world’s largest private equity funds with a diverse international investment portfolio, is the majority shareholder of LIV Golf Investments.

About Andalusia:

Andalusia is a privileged destination for practicing all kinds of sports. The excellent weather conditions and the quality of its sports facilities make the region of Andalusia a privileged location for hosting sports activities and events.

With over a hundred golf courses, Andalusia is a privileged destination for the practice of all sports. Due to the excellent weather conditions, Spain is the best region to practice this sport. The unbeatable climate allows golfing all year round. The facilities are located in privileged areas in the eight provinces and offer driving ranges, pitch and putt courses, 9 and 18 holes and a wide variety of surfaces adapted to different geographical environments.

Media contacts:

LIFE Gulf
Jane MacNeille
Allen Barrett
[email protected]

Andalusia
Javier Molina – [email protected]
José Ignacio Soria – [email protected]