Reality TV Celebrities Prepare to Legal Battle with Eminem Over Shady Trademark | Eminem.Pro

Last month, Marshall’s legal team filed a motion to block a trademark application for Reasonably Shady, a podcast and merchandise line featuring two cast members from the show Real Housewives of the Potomac. But these Maryland women are preparing to fight Eminem for his name.

Marshall’s filing noted that “Reasonably Shady” “may create confusion in the minds of consumers” who have known Marshall by the names Slim Shady and Shady since the late 1990s. Eminem has exclusively used the names “Slim Shady” and “Shady” for entertainment services since 1998 and owns the trademark “Shady” for use on merch.

Now Gizelle Bryant and Robyn Dixon, who have their Reasonably Shady podcast and want to sell lip gloss, socks and more under the same name, are calling for Em’s application to be rejected.

Page Six quoted reality stars’ attorney Andrea Evans as saying, “Robyn Dixon and Gizelle Bryant deny any likelihood of confusion between Mathers’ trademarks and their Reasonably Shady trademark. We stand ready to defend any allegations against them regarding their intellectual property.”

Of all the legal battles Shady has been involved in throughout his career, this may seem both the most ridiculous and the most hopeless to his opponents. On the other hand, they have already drawn more attention to their brand than ever before. Still, it’s unlikely the Eminem fan base will want to check out her podcast or buy a different shade of Shady’s lip gloss.