From Rihanna To Kylie Jenner, Celebrities Building Business Empires Thanks To Beauty Industry

Image: (Left) Paras Griffin / Getty Images for BET, Image: (Right) Allen Berezovsky / Getty Images

ONt 33 years old, Rihanna joined the billionaires club with an estimated net worth of $ 1.7 billion, according to Forbes. The “Diamonds” singer, now considered the richest musician in the world, has become an experienced businesswoman within a few years thanks to her Savage x Fenty underwear line and, in particular, her Fenty Beauty cosmetics brand. Indeed, beauty is a sector that can potentially turn out to be a gold mine that allows many other celebrities to replenish their bank balances.

Fenty Beauty by Rihanna

Who would have thought 10 years ago that one day Rihanna would join the elite club of billionaires of the world when she was only 33, not thanks to her music, but thanks to her commercial skills. With her cosmetic brand Fenty Beauty, launched in 2017, which she owns in equal shares with the LVMH group, the singer has built a true empire. The brand is built on a strong theme of inclusivity with, for example, a single foundation that comes in dozens of shades. Now Forbes reports that as early as 2018, just a year after its inception, the brand had annual sales of more than $ 550 million. It’s reportedly worth nearly $ 2.8 billion today, and recent launches (skincare, fragrances) suggest the brand is still a long way from the end of its growth.

The Honest Company by Jessica Alba

She may be known for her acting skills, but Jessica Alba is also a businesswoman who got into cosmetics a decade ago. The Honest Company, which sells natural beauty and baby products, is undoubtedly less popular than some cosmetic brands (with “only” 1 million followers on Instagram, compared to 10.8 million for Fenty Beauty by Rihanna). Even so, it is still very successful. According to a recent ranking by Cosmetify, the company has sales of $ 300.5 million (compared to an estimated $ 570 million for Rihanna’s brand).

Kylie Cosmetics by Kylie Jenner

Kylie Jenner, who was named the world’s youngest billionaire in 2019 by Forbes before she was robbed of her title by American magazine for inflation of her income, can also boast of becoming a cosmetics mogul in a few years – and she’s only 24 The young woman – who has benefited from her 255 million Instagram followers (25.1 million for her brand) – has with Kylie Cosmetics, which, according to Cosmetify, has numerous followers around the world and estimated sales of nearly $ 200 million , everything done right. The makeup and skin care brand even surpasses KKW Beauty, its older sister Kim Kardashian’s brand, which launched three years later.

Note that celebrities have been launching their own beauty brands for a few years now, be it in the makeup or skin care area. Lady Gaga, Millie Bobby Brown, Selena Gomez, Cindy Crawford, and Miranda Kerr are just a few of the celebrities who now have their own beauty brands. All in all, a sector that  -pears to be very lucrative.

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