Nowadays, celebrities are not only made in blockbuster movies but also in reality TV shows and viral videos. As their standing in modern culture has increased, so has their power to influence consumer choices – a power some have chosen to exercise by becoming entrepreneurs themselves and thus finding more stability in their financial future.
Rihanna, who many would know from hits like “Umbrella” and “Diamonds,” has capitalized on the hundreds of millions of followers she’s garnered on Instagram and Twitter (101 million and 102.5 million, respectively) to build her beauty empire Build Fenty Beauty. a 50:50 joint venture with French beauty conglomerate LVMH. Fenty Beauty’s focus on diversity — the brand offers more than 50 foundation shades, including hard-to-find shades — resonated with her audience and, in turn, has made her a billionaire. Forbes estimates that $1.4 billion of her $1.7 billion net worth is from Fenty Beauty alone.
Fenty Beauty is just one of several celebrity-built brands — Kylie Jenner’s Kylie Cosmetics, Kim Kardashian’s Skims, and Beats by Dre (bought from Apple by Dr. Dre in 2014) also spring to mind — but some often forget many of the other popular labels , which originally began as a product of a celebrity’s imagination.
To give you a brand refresh and backstory, Shopdog has researched brands founded by celebrities and highlighted 10 you probably didn’t know were founded by famous people.
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