L to R – Vivek Bajaj, founder, STOCKEDGE with co-founders Vinay Pagaria and Vineet Patawari 🔊 Listen to this article
The financial sector is one of the most dynamic industries when it comes to technology adaptation. The sector is known to change and update frequently and so it becomes important for consumers to develop a better understanding of the industry in order to stay relevant. To understand the relevance of better awareness and training related to the financial segment, Rashi Aditi Ghosh from Elets News Network (ENN) spoke with Vivek Bajaj, founder of the stock market analysis platform STOCKEDGE and the financial market learning portal ELEARNMARKETS. During the interaction, Bajaj spoke about his organization’s growth trajectory and plan of action amid and beyond the pandemic.
1. Please give us an overview of your products and solutions.
In 2014 we found that the financial market education industry in India is very unstructured and fragmented.
So we created Elearnmarkets (ELM) to streamline and structure the journey for those looking to make a career in the financial markets. is a financial markets training platform and app with over 200 market experts training people on various aspects of stock markets and related issues such as stock markets, commodities, currencies, mutual funds, insurance, financial planning and wealth management. The Edtech platform offers more than 100 career-oriented online courses, many of which offer students joint certification from renowned industry organizations such as NSE Academy, NCDEX and MCX. In addition, she regularly conducts workshops and webinars on various financial topics, which are carried out by market experts and prominent stock market trainers. Their expert-led recorded and live online finance courses are available in English, Hindi, Bengali, Telugu, Marathi and Gujarati.
These products are available as a freemium model with over 1 million registered users already taking advantage of them. Elearnmarkets is available on our website on multiple platforms with over 2.2 million page views / month.
In 2016 we launched our second product, StockEdge (SE), which started out as a sidekick to help learners get structured data from listed companies along with cutting edge analytics.
StockEdge is India’s leading and fastest growing stock market and mutual fund research platform based primarily on NSE and BSE data. It helps Indian stock market traders and investors make better decisions by providing them with fantastic analysis, visualizations and alerts at the end of the day. It also helps the young population to get to know different facets of the stock markets and investment funds through the learning area and at the same time to analyze the market data in the best possible way.
StockEdge has 2 million app downloads in the Play Store and the App Store combined. With more than 30,000 reviews, it’s one of the top rated apps with a rating of 4.4 / 5. The majority of users are between 25 and 34 years of age.
It recently launched the StockEdge Club, a community of stock market investors. It focuses on providing educational and networking opportunities for members both online and through its chapters in eight cities across India.
2. How does your platform help exchange traders and investors to make better decisions?
StockEdge is a niche provider focused on the financial sector looking to meet lifelong needs of learning finance, tracking the financial markets, and making and managing money. No other existing platform combines all the requirements of a finance learner & practitioner so compactly and easily. In addition, StockEdge’s analysis, data and financial reports are integrated into the respective course modules in Elearnmarkets for an improved learning experience. StockEdge works with the sole goal of making finances easier for everyone.
Second, in the financial market education ecosystem, we have many traders and investors who have extensive hands-on experience and conduct their own training programs. There are also renowned courses in finance, taxes, auditing such as CA, CFA and CS. However, there was no structured way to make a career in the financial markets.
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Here, for the first time in the financial markets education industry, Elearnmarkets has streamlined and structured the journey for those looking to make a career in the financial markets. Our courses are certified by the National Stock Exchange (NSE), Multi Commodity Exchange (MCX), and National Commodity & Derivatives Exchange Limited (NCDEX) which adds credibility and helps individuals achieve their career goals.
3. StockEdge and Elearnmarkets raised Rs 10 Crores growth capital from Kotak Securities Limited. How will it help you in your expansion?
This investment by Kotak Securities is a great endorsement of the value we are adding to an individual investor’s journey. This strategic partnership will put us on a different growth path and we plan to grow from currently 2 million users to 10 million in the next 2 years. This fund will be used to improve our product capabilities and raise brand awareness for Elearnmarkets & StockEdge. We will soon raise more capital in our Series A round.
4. Did you have any challenges after the Covid outbreak? How do you deal with them?
Like any industry, the financial market has been hit by the pandemic and the results have been sluggish. While there was a decline in growth in the first few months, there was a significant recovery afterwards. This acted like a catalyst for our business – to take off and grow. With the market vibrant and stable while people were in temporary retirement, both Elearnmarkets and StockEdge saw their user base grow. Elearnmarkets has seen its total user base grow triple exponentially! From now on, her focus is on content development in more regional languages. This will help increase participation and penetration into more customer segments. The founders believe that now is the time for people to invest in stock markets as most have bank accounts and insurance and are aware of other financial issues. And they want to be the holistic advisor to the user in every step.
In addition, the market is still prone to crashes as it is still in dire economic straits. And such a scenario petrifies people about losing their money. Hence, the team at StockEdge and Elearnmarkets are striving to incorporate more knowledge and analysis into their platform to help people with wear and tear.
5. StockEdge has over 2 million app downloads in the Play Store and App Store combined. How do you advance this success?
We aim to become an integrated solution provider for retail investors in India in the field of personal finance management. We started with knowledge offerings because it is the core DNA of our organization. Through knowledge, we help users connect with us and consume our various forms of content such as videos, analytics tools, learning tools, etc.
Also read: Digital-first business model is the only way forward: Rikhil Shah, CFO, SBI General Insurance
Our goal is to turn retail participants into independent decision-makers. To do this, we want to expand our research and analytics area by including artificial intelligence and machine learning. We also plan to build a community of like-minded people so they can interact and learn from one another.
In the next 18 to 24 months we plan to expand our roots in tier 2 and tier 3 cities as well as abroad. We aim to increase our current combined user base from 2 million to 10 million.
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