Has anyone got an extra $ 295,000 for a gift this holiday season? When you have done this, in a year many of us yearn to move the world, you could buy our own travel library that includes books, furniture, and accent pieces. The recipient will travel by private plane to meet with the Assouline publishing house and determine the perfect look.
(Photo: Neiman Marcus)
Neiman Marcus’ Fantasy Gifts. The retailer is one of several companies that make a gift guide of some incredibly expensive items around this time each year. In 2020, as Americans grapple with unprecedented job losses due to the coronavirus pandemic, at least some of these lists look a little different. “Data-reactid =” 53 “> It is the marquee product on the 2020 list of fantasy gifts from Neiman Marcus The retailer is one of several companies that publishes a gift guide with some incredibly expensive items every year around this time In 2020, as Americans grapple with unprecedented job losses from the coronavirus pandemic, at least some of these lists will look a little different.
At Neiman Marcus, a company that has sold fantasy gifts for 61 years, large purchases like the custom library are donated to the nonprofit Heart of Neiman Marcus Foundation, which runs the Boys and Girls Clubs of America, with a donation of $ 10,000 supported.
Ridiculous but greatAs a gift guide, buyers can still purchase a $ 1,995 Ouija board or $ 4,519 arcade game console stacked with retro games (that’s already sold out!). But you can also find more practical ideas at a cost of $ 100 or less. The Gwyneth Paltrow website has more products that can be used at home, such as: B. puzzles and games, and less that require physical travel. “Data-reactid =” 59 “> Buyers can shop at Goop’s annual Ridiculous but Awesome gift guide Still buy a $ 1,995 Ouija board or $ 4,519 arcade game console, that’s stacked with retro games (that’s already sold out!) at home, like puzzles and games, and less so that require physical travel.
Oprah’s favorite thingssaid his team also made adjustments. The 2020 list of 72 items features mostly black-owned or black-owned businesses and a range of price points, from a $ 3,500 Samsung TV to $ 20 for a pair of homemade jams. A total of 34 items were offered at prices below $ 50. “Data-reactid =” 124 “> Adam Glassman, Creative Director of O, Oprah Magazine, which annually reveals Oprah’s favorite things, said his team have also made adjustments. 72 items are mostly black or black owned and owned A range of prices, from a $ 3,500 Samsung TV to $ 20 for a pair of homemade jams, for a total of 34 items priced below $ 50.
“This is a holiday season like no other. We really took into account how people are living this year due to the pandemic, ”Glassman told Yahoo Entertainment. “Everyone is spending more time at home than ever before, and the list reflects that reality. Everything on this list is meant to be useful – and these have always been our marching orders from Oprah. “
(Photo: O, The Oprah Magazine)
(Photo: O, The Oprah Magazine)
AllocadiaAccording to a marketing performance management firm that studies shopping trends, consumers are particularly focused on the benefits in 2020 – and that’s if they give gifts at all. According to a September survey of 1,000+ adults to measure holiday expectations, they said more than 39 percent of respondents said they were saving money instead of buying gifts. More than half of the respondents said that they would give important things such as clothes, food or money. “Data-reactid =” 166 “> The approach was smart. Allocadia, a marketing performance management company that studies shopping trends, told consumers, according to a survey conducted in September of more than 1,000 adults, about expectations for the holidays measure, they found that more than 39 percent of those surveyed said they would save money instead of buying gifts, and more than half of those surveyed said they would give essentials such as clothes, food or money.
Julia Stead, Allocadia’s chief marketing officer, told Yahoo Entertainment that companies need to be careful not to appear “deaf” when so many people are economically injured.
“At the same time,” she notes, “these guides can instill a sense of escape or humor, perhaps more than pursuit. So that’s another angle for marketers who are sensitive to current economic uncertainty.” If they’re more moody, humorous, and fleeting, they may be better received. “
“We never thought of not doing it,” says Glassman. “It’s such a pillar for our brand and especially after the year we’ve had, everyone could use a little more joy and something to look forward to when we kick off the holiday season.”