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How big data helped elect President Kennedy during the Cold War

The power of big data is revealed through two books that cover a Cold War version of Cambridge Analytica that helped John F. Kennedy vote – and how modern social media can manipulate voices today


October 21, 2020

By Vijaysree Venkatraman

John F. Kennedy fights in Mayville, Wisconsin in March 1960

Stan Wayman / The Collection of Life Images via Getty Images

In September 2016, Alexander Nix, CEO of Cambridge Analytica, told an audience in New York about the power of big data in global elections. Know the personality of the people you are targeting and "you can nuanced your messages to get a more effective response" with …