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Fellaz, a multi-chain ecosystem for Web3 entertainment, announces the upcoming launch of its social media platform for artists and their fan bases. After months of preparation, the Fellaz team brought well-known entertainers and pop stars from Korea, Japan, Southeast Asia and the rest of the world on board.
Fellaz paves the way for artists in Web3
In preparation for their launch, the Fellaz team hosted an exclusive launch event, “Fellaz by the Bay” on July 14th at Sentosa Island, Singapore. The platform’s Chief Producer Felix (BAYC#8169) hosted the event and many notable investors and companies including Binance, Warner Music Group, Rakuten, GS Ventures, IDEG, JAB Consumer Fund, Norge’s Bank, Krust, Republic, Le Freeport , Coin Hakko and more were in attendance. The event unveiled several famous K-pop stars whose combined fanbase exceeds several millions. The event also featured “Uptown Boy,” an original song co-produced by Fantagio and performed by Miu, Fellaz’s first Metaverse K-pop idol. Finally, the event coordinators held an auction for exclusive Fellaz merchandise to support a local cause in Singapore.
Fellaz has an ambitious mission to define and pave the way for a Web3 entertainment ecosystem. The project will help entertainment industry users transition from Web2 to Web3 through a Web3-native infrastructure. Fellaz hopes to empower influencers, artists, and fans by giving them the tools to monetize their potential, rather than using traditional web2 platforms that rely on (and sometimes exploit) these fan communities to generate revenue.
In this new environment, artists and users will have shared ownership of their creations and derivatives in the form of immutable NFTs stored on the blockchain. The platform will use a metrics-based compensation system to determine fan participation and contribution. This will result in a motivated and sustained fan base and boost the artist’s reputation.
Fellaz’s decentralized social media platform will feature custom feeds for artists to post images, videos and audio to their fan bases. Fans can comment, like, mirror (repost) and interact with their favorite artists. They can also purchase subscriptions that give them access to premium content and platform-native NFTs called Lightsticks. Fans can earn experience points or XP and improve their Lightsticks collection by engaging in a variety of actions that show their support. Since Fellaz is a support-to-earn platform, fans who level up their glowsticks will earn more $FLZ when interacting with their favorite artists. Fellaz is also a create-to-earn platform that allows artists to earn FLZ$ by engaging their fan base and subscribers with original and premium content.
Fellaz also plans to expand its platform with a proprietary blockchain ticketing solution for IRL and Metaverse concerts, fan meetings, and other related entertainment and sports events. Additionally, Fellaz will introduce priority minting access to NFTs of its Metaverse native stars, limited-edition merchandise, exclusive partner airdrops, a live chat feature, personalized NFTs for fan bases, and a leaderboard to rank artists, similar to what Billboard has done does music artist.
Fellaz CEO Bobby Bhatia commented:
“We’re excited to begin our journey in Web3 entertainment and will do our best to nurture and nurture a vibrant community of artists, influencers and fans.”
Singapore-based Fellaz is a multi-chain Web3 entertainment ecosystem providing content production and distribution for the Metaverse, an NFT solution for artists, and a decentralized fandom community infrastructure. Alongside its network of global partners, Fellaz is a one-stop solution and ecosystem designed to help businesses, developers, and fans transition into the Web3 entertainment space by taking the best of the Metaverse, decentralization, and NFT blockchain technology and putting it into the original Content and Web3 diversification is integrated.
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