Chinese President Xi Jinping (Credits: AP)
Chinese people are instructed not to show their wealth on social media posts because it breaks with the core values of socialism.
Only the United States has more billionaires than China, as the country’s economic wealth has skyrocketed over the past fifty years.
But the ruling Chinese Communist Party, led by Xi Jinping, is leading a crackdown on any display of wealth.
No pictures of Lamboghinis, Rolexes or huge mansions allowed.
According to a statement by the Cyberspace Administration of China this week, such content is “unethical” and should not be posted.
The statement reads: “Bad cultures like the predominance of traffic, abnormal aesthetics and chaos in the ‘rice circle’ have influenced mainstream values.”
Every celebrity account (or one created by fans) must “follow public order and morality, adhere to the correct orientation of public opinion and value orientation, promote basic socialist values and maintain a healthy style and taste”.
It’s not just limited to celebrities posting updates on the subject of “extravagant pleasure”. You must refrain from spreading rumors, publishing false or private information, provoking fan groups to “verbal attacks” and encouraging fans to “illegal fundraising or irrational investments”.
What are the new rules for social media posting in China?
A man wears a protective mask while looking at his phone in a mall in Beijing, China. (Photo by Kevin Frayer / Getty Images)
According to the Cyberspace Administration of China, these are the following enforceable rules for celebrities or fan accounts who post on the country’s social media
- Contributions may not contain any content expressly prohibited by laws and administrative regulations and may not promote bad values such as traffic superiority, deformed aesthetics, extravagant pleasure or showing off with wealth and worship.
- Posts may not disclose unauthorized disclosure or the buying and selling of identity information, home addresses, travel information, and other personal information of celebrities.
- Posts may not engage in malicious marketing or post false information about celebrities.
- Posts must not spread rumors or slander or create momentum for the comeback of illegal and unethical prominent artists.
- Contributions should not encourage fan groups to attack one another or encourage fan groups to engage in supportive behavior such as excessive consumption, illegal fundraising and irrational investment.
In order to enforce the rules, the Chinese government requires all social networks to monitor and report “suspected illegal and criminal acts by exposed stars and group conflicts involving fans”.
Western social media platforms like Facebook and Twitter are banned in China, so these rules apply to Weibo, Renren and Youku – some of the leading social media sites in China.
And as if that wasn’t bad enough, China recently turned off Fortnite as well.
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