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Banijay’s New TV Format ‘Drag Me Out’ to “Transform Celebrities” – The Hollywood Reporter

TV production giant Banijay has revealed Pull me out, a new entertainment format from his Mastiff Denmark banner featuring drag artistsCelebrities turn into Gender revolutionaries. “

On the show, “a recirculate Posse of the most legendary drag artists on the scene compete against each other to create fabulous personas for very famous Celebrities, ”said Banijay. For the drag stars, pProfessional pride is at stake, an artist leaves every episode, coverwhelming in the final show where the winner is crowned.

“To win, the drag mentors have to do the Celebrities alter egoso, bringing out of her natural performer and help them push personal limits with curiosity and a lot of self-irony ”, so a description of the show. “M.especially, You need to to chat in pulling throughout the extravaganza in the high energy Lip sync battles, comedy performances, dance shows and more. “

Pull me out starts on TV 2 launch Zulu in Denmark during the week of Copenhagen Pride im Beginning of August and be available for international customization.

Hold on to your wigs, or if you’re a drag king,Electric shocksbecause Drag Me Out will be a wild, fearless and liberating ride to break down gender barriers. ” said James TownleYes, global head from cContent development at the Banijay. “With refreshing, ironic, and hilarious performances from celebrities hosted by the best drag acts in the business, this new format will be full of real talent. Water cooler moments and have toSee performances. “

Mads Ulrich Holmstrup, CEO of Mastiff Denmark, added:There has never been a better moment to celebrate the subversive drag culture with Find up-for-it celebsing their inner king or queen to Have fun playing with the gender. Expect much Sequins, Belly lOh, sensational Drop of death and amazing Lip sync. F.or the professional drag mentors, the competition is great as they all want triumph at the the epic showdown and Be crowned Drag Me Out winner. “

Banijay stressed that it has the rights to several unscripted formats Celebrating LGBTQ + culture, including Fabulous papa from Metronom Denmark, a series in which fathers of drag queens try to really understand their sons’ lives by performing as drag queens themselves, and children series Ronnie, Reggie and friends, about two gay penguins from the London Zoo.

This year the company launched Banijay Pride, the network for LGBTQ + employees and allies, with a global event by Conchita Wurst.

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