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Amazon secures Napoli sleeve sponsorship

US consumer company Amazon became sleeve sponsor of A league society Naples, building on a previous agreement that the company had entered into as the club’s e-commerce partner.

The two-year contract was valued at € 2 million per season, according to Calcio Finanza, although that number could increase over the duration of the partnership.

As Napoli’s e-commerce partner, Italian consumers have been able to buy Napoli goods through the Amazon website since 2018. Further rollouts were carried out in France, Germany, the Netherlands, Spain, Great Britain and the USA.

“It is a great pleasure for us to announce such a prestigious collaboration with a brand of excellence and global importance,” said Aurelio De Laurentiis, President and owner of Naples.

“With Amazon, we worked in complete harmony from day one, building a solid relationship and an entrepreneurial partnership that can be profitably and happily expanded over time and aimed at common goals.”

De Laurentiis, who also works in film production and works with Amazon on projects in London and Los Angeles, also confirmed that the duo plans to “create activities that celebrate the passion of their fans around the world” despite no partnership activations have announced.

“Listening to our customers and making a commitment to give them the best choices possible – knowing that many of them are real football fans – is a top priority for Amazon,” added Maria Giulia Biguzzi, Amazons Fans 360 Senior Business Manager.

“SSC Napoli was the first football club to work with Amazon’s Fan 360 project since its inception, giving fans around the world a quick and convenient way to purchase official SSC Napoli merchandising.

“That is why we are very pleased today to take another step forward in our cooperation with the club by announcing the sponsorship of the SSC Napoli jersey from the next game on August 22nd at the Maradona Stadium.”

The agreement follows the naming of EA7 – a sportswear brand from George Amarnai – as Naples kit supplier for the 2021/22 season and replaces the Italian brand Kappa.

Amazon is joining a number of companies to partner with the Series A team, including Betsson-own sports entertainment platform StarCasinò.sport.

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