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DUBLIN, June 26, 2023 (GLOBE NEWSWIRE) — The Women’s Sport in Numbers report has been updated ResearchAndMarkets.com Offer.
The challenge now is to build on that platform and create a movement that catapults women’s sport into the entertainment and marketing mainstream and bridges the value gap with its male counterpart.
This report provides an in-depth look at the sponsorship picture across the top women’s sports and highlights some of the strategies behind the biggest deals from both a rightsholder and brand perspective. It also examines the landscape in which these partnerships emerged to understand the growth and nature of the female sports audience and the key drivers of the rising interest that is capturing the attention of brands.
Finally, it looks to the future by assessing the key issues that the market will face in the short and medium term and gathering the views of industry insiders to identify the key opportunities and challenges.
KEY FINDINGS
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UEFA is on track to generate €70m in sponsorship revenue from the women’s football affiliate program in the current cycle
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Visa’s sponsorship of FIFA is the largest single deal in women’s football each year
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Hospitals and healthcare account for 40 percent of sponsorship deals in NWSL
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The WTA has reached sponsorship parity with the ATP Tour
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WNBA sponsors help raise awareness of the women’s basketball league
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Women’s IPL is predicted to be the largest women’s cricket event in the world
WHY YOU NEED THIS REPORT
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Expert analyzes detail the factors that influence sponsorship value in women’s sport
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Accurate scores provide the most comprehensive breakdown of the commercial landscape in women’s sport
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Understand the key trends across major sports, properties and markets
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See where the opportunities lie as women’s sport takes the spotlight
WHO IS THIS REPORT FOR?
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Brands – need a thorough understanding of the values of women’s sports sponsorship around the world
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Rightsholders – looking for sponsorship asset pricing data
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Sports Marketing Agencies – who need a comprehensive market analysis to get the best value for their clients.
The story goes on
Main topics covered:
PART 1: Summary
SECTION 2: growth paths
SECTION 3: Audience Development
SECTION 4: reality checks
SECTION 5: The Media Market
SECTION 6: The sponsorship market
SECTION 7: The future
Mentioned companies
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WSL
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WTA
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Women’s Golf Association
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FIFA
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Uefa
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TRM
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lays
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Visas
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grifols
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Euronics
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Just eat
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adidas
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hublot
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EA sports
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Heineken
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Barclays
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NWSL
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Bundesliga
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The league
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WNBA
For more information about this report, visit https://www.researchandmarkets.com/r/ao3kb3
About ResearchAndMarkets.com
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