WEST PALM BEACH, Fla., May 26, 2022 (GLOBE NEWSWIRE) — US Polo Assn., the official brand of the United States Polo Association (USPA), is pleased to announce the brand’s nomination as a finalist for the prestigious 2022 licensing International Excellence Awards for Best Licensed Sports Brand. The Licensing International Excellence Awards recognize how brands use licensing in innovative and creative ways to advance their mission, products and marketing around the world.
Winners in 25 categories were selected by a global panel of experts and chosen by members of the licensing industry from a total of 165 finalists around the world. With more than 800 entries received, US Polo Assn. was recognized as a finalist in the Best Sport Licensed Brand category.
The billionaire US Polo Assn. The brand’s authentic connection to the sport of polo has been reinforced more than ever through a year of outstanding storytelling, partnerships, sponsorships and philanthropic efforts. The nomination recognized the growth and achievements of US Polo Assn., which accounts for global retail sales and brand distribution in 190 countries through 1,200 US Polo Assn. attributed to nearly $2 billion. stores as well as third-party retailers and e-commerce in 2021. Other achievements include expanding the brand’s global online presence, enabling more than 36 websites translated into 18 different languages, and a global partnership with ESPN for broadcast of the top polo games in the world, including the FIP World Polo Championships in October 2022.
Tough competition with US Polo Assn. for the Best Sport Licensed Brand were well-known brands such as Formula 1, Football Greats Alliance, The National Football League Plays Association (NFLPA), Tokyodachi, World Wrestling Entertainment, Inc. (WWE) and Yale University. Formula 1 was declared the winner in this highly competitive category.
“On behalf of our global team and our licensing and retail partners around the world, we are honored that US Polo Assn. was nominated for Best Licensed Sports Brand,” said J. Michael Prince, CEO and President of USPA Global Licensing, the Company that makes billionaire US Polo Assn. Brand. “We are proud to be recognized alongside other industry-leading licensees, and we will continue to expand our long-term growth strategy to bring our authentic, sports-inspired lifestyle brand to consumers around the world.”
Prince also sends his congratulations to Formula 1 for their performance this year and their win.
This year, on behalf of the US Polo Assn. Molly Robbins, SVP of Global Licensing & Business Development for US Polo Assn., attended the event. Brand.
“Despite the challenges facing the retail industry and supply chain amid the global pandemic, lifestyle brand US Polo Assn. continued to grow through product innovation, marketing, digital and PR initiatives,” added Robbins.
The Excellence Awards were held on May 23, 2022 at The LIGHT Vegas Nightclub and hosted by George Leon, CEO and Founder of Cakewalk Entertainment. The ceremony was held in Las Vegas, Nevada for the first time in two years to celebrate the best in the global licensing industry.
About U.S. Polo Assn. and USPA Global Licensing Inc. (USPAGL)
U.S. Polo Assn. is the official brand of United States Polo Association (USPA), the non-profit governing body for the sport of polo in the United States and one of the oldest sports governing bodies, founded in 1890. With a multi-billion dollar global presence and distribution through approximately 1,200 US Polo Assn. Retail stores, department stores, sporting goods channels, independent retailers and e-commerce, US Polo Assn. offers men’s, women’s and children’s clothing, accessories and footwear in 190 countries worldwide. Ranked the fifth-largest sports licensor in License Global magazine’s 2020 list of the “Top 150 Global Licensors,” US Polo Assn. is named alongside such iconic sports brands as the National Football League, National Basketball Association and Major League Baseball. Visit uspoloassnglobal.com.
USPA Global Licensing Inc. (USPAGL) is the for-profit subsidiary of USPA and its exclusive worldwide licensor. USPAGL manages the global, multi-billion dollar US Polo Assn. Brand and is the USPA’s intellectual property custodian, providing a long-term revenue stream for the sport. Through its subsidiary Global Polo Entertainment (GPE), USPAGL also manages Global Polo TV, the world’s leading digital platform featuring polo and lifestyle content. In addition, USPAGL is partnering with ESPN and beIN Sports globally to bring the sport of polo to millions of viewers around the world on television and on-demand. Visit globalpolo.com for more Polo content.
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For more information contact:
Stacey Kovalsky – Executive Director, Global Communications
Phone +001.561.790.8036 – Email: [email protected]
Kaela Drake – PR and Communications Coordinator
Telephone +001.561.461.8596 – Email: [email protected]
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Image 1: US Polo Assn.
U.S. Polo Assn.
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