But the challenges streaming faces go beyond regulation. Data from Deloitte’s Consumer Tracker shows that a growing number of people are spending between $150 and $450 on internet, mobile, cable TV and streaming services, an 18% increase in the six months ended April 2022. About 58 per cent of Australians are now doing so, concerned about the cost of multiple subscriptions and 22 per cent have inadequate internet connections and data caps preventing them from streaming.
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According to the report, 666,000 streaming services were canceled in the second quarter of 2022.
Additionally, 56 per cent of Australians are unwilling to pay for sport at all, despite the launch of products offering it, such as Optus Sport, Stan Sport and Amazon Prime Video.
Fair said she expects the government review to be completed before the end of the year. “It is really up to the minister how the review takes place. She could do a departmental review, she could appoint someone to do a review… she could get ACMA to do the review. But we don’t have much time,” she said.
John O’Mahony, lead author of the report and partner at Deloitte Access Economics, said his research showed the public’s continued trust in commercial television.
“Commercial television cannot be measured just as an economic sector or by industry earnings results – it is a vital social institution delivering news that strengthens our democracy, supports community organizations and brings us together through sport and Australian content,” he said.
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