Bubba Wallace (HHP/Chris Owens)
MOORESVILLE, NC — Columbia Sportswear has signed a multi-year extension with 23XI Racing who will return as main sponsor with 23XI Racing and Bubba Wallace for an increased number of select races on the #23 Toyota Camry TRD.
As Wallace begins his third season with 23XI Racing, he has had the best year of his career. Wallace clinched a dominant win at Kansas Speedway in September, earned 23XI the team’s first pole honor at Michigan International Speedway in August, and had five top 5s and 10 top 10s for a total of 150 lead laps throughout Season.
“Bubba has been an outstanding partner for Columbia and our relationship with NASCAR has been instrumental in spreading the Columbia brand to their growing fan base, many of whom are outdoor enthusiasts,” said Joe Boyle, President of Columbia. “As a company that is constantly driving new innovations in the outdoor space to provide people with comfort and protection, we often have the opportunity to apply our new technologies to other industries. As we expand this partnership in the future, we look forward to working closely with Bubba and his crew to help them achieve even greater success.”
“Working with Columbia has been a fantastic match as they share many of the same values that I have and which the team supports,” said Wallace. “It was also a fun relationship that allowed me to spend more time exploring the great outdoors and pursuing my passions. I am honored that they continue this journey with me and 23XI and look forward to more exciting things to come in 2023.”
“23XI enjoys a great partnership with Columbia and we are pleased to announce their continued support of Bubba and Team #23,” said Steve Lauletta, President of 23XI. “As a founding partner of 23XI Racing, Columbia has believed in our team and our mission from day one, and supporting such a well-known and respected brand has been an integral part of our success. We look forward to many more seasons with Columbia as part of the 23XI partner family.”
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