BEIJING, August 11, 2022 /PRNewswire/ — Recently, CMGE, a leading global IP-centric, gaming-based green company, announced that it has completed its investment in Continents Sport and now CMGE holds a 51% stake in Continents Sport and will officially become its controlling shareholder. Continents Sport’s flagship development project is Code: Basketball 3V3, a cross-platform (PC, console and mobile) sports game co-developed by Zhao Yongshuo (Korean), the “father of street basketball”, and Liu Jingbin (Chinese). the head of research and development of the Chinese version of Freestyle, a popular basketball game on PC. The game is expected to be in testing by the end of 2022 and officially launched in mid-2023. Meanwhile, CMGE will build a Chinese-style “Street Basketball Game Ecology”.
Since the 18th CPC National Congress, the CPC Central Committee, with Comrade Xi Jinping at its core, has attached great importance to sports. To advance the Healthy China Strategy and the National Fitness Strategy, China has accelerated its path to becoming a leading sports nation, and built higher-level national fitness public service systems to promote national fitness in improving people’s health, promoting human development, promoting economic and social development, and showcasing the soft power fully exploited in culture. To this end, the State Council launched the National Fitness Program (2021-2025), with the aim of building better national fitness public service systems, providing more convenient public fitness, and increasing the size of the national sports industry CNY 5 trillion. In addition, 3×3 basketball, a style of street basketball, has since been officially recognized as an official Olympic sport Tokyo 2020 Olympic Games, it is recognized as the most popular team sport in the world as an emerging sport style in cities worldwide.
The popularity of 3 × 3 basketball among the people laid a solid foundation for its development China. Since China took the gold medal in men’s and women’s 3×3 basketball at the 2018 18th Asian Games Jakarta Palembang, the gold medal in women’s 3×3 basketball at the 2019 FIBA Basketball World Cup China and the bronze medal in women’s 3× 3 basketball Tokyo Olympics 2020, the evolution of 3×3 basketball in China is booming and is now facing a historic moment: the Super 3 league, which is based on the CBA 3X3 league, has been officially launched December 11, 2021. Yao Mingthe chairman of the Chinese Basketball Association (CBA), said that the introduction of Super 3 is conducive to the promotion and improvement of 3×3 basketball China and will be a pilot project for the reform of the CBA’s event management system. As a local event IP, Super 3 will also work with FIBA and countries involved in the Belt and Road Initiative to make the event a platform that facilitates international sports cultural exchange.
In addition, the overall market size of esports is in China 2020 was over 145 billion CNY as a result of the rapid development of mobile e-sports game and ecological e-sports market. It is estimated that by 2021 the market size of esports will be exceeded 180 billion CNY. The inclusion of e-sports as an official sport in the 19th Asian Games Hangzhou 2022, the landmark move by the International Olympic Committee (IOC) to announce the first-ever virtual Olympic series, a stunning development of e-sports policies in several cities and the launch of new e-sports games are all drivers for the continuous development of e-sports. In the future, e-sports will integrate more sporting and technological elements and become more integrated with urban cultural development. In addition, e-sports are becoming more and more popular as they now play an important role in people’s daily lives. As MOBA and tactical competitive/shooter game events lead the development of e-sports, other kinds of e-sports games are also embracing their wonderful future. Among these games, sports games have attracted great concern since 2020. Using the example of FIFA events in ChinaBesides the FIFA Online 3 Star League (FSL) and the Chinese Esports Football League (CEFL), the China Football Association (CFA) also established the Esports National Team as international FIFA-based events were launched. Both recruiting and setting up China national e-sports soccer team and shanghai Esports training teams point out that national and local esports teams will be a common trend in the future. At the same time, events on console and VR games will diversify the ecology of e-sports games.
In the context of building a leading sports nation, professionalizing 3×3 basketball and rapidly developing e-sports market, CMGE made a brilliant decision to step foot into the sports game market. Focusing on 3×3 basketball (street basketball), CMGE decides to independently develop its cross-platform game Code: Basketball 3V3 and build a Chinese-style “street basketball-based e-sports ecology”.
Game developer Zhao Yongshuo, the “Father of Street Basketball,” has over 21 years of game development experience and profound influence on PC and mobile games. He led the development of the PC game Freestyle. Launched in 2005, the game has been in operation for 16 years, with over 200 million players and over cumulative sales 3.5 billion CNY. In the esports industry, freestyle as a game was included in the World Cyber Games (WCG) and spawned three major events of the Freestyle Professional League (FSPL), the Super Freestyle Association (SFSA) and the Freestyle International Association (FSIMA) ), which has grown into a popular online basketball game with over 125 million players. Code: Basketball 3V3 development will be handled by the original Freestyle PC game developers Liu Jingbin and Zhao Yongshuo, who have been in partnership for years. This perfectly ensures the gaming quality and experience.
Similar to Freestyle, Code: Basketball 3V3 features street basketball bullfights and gameplay of 2V2, 3V3, Olympic mode, and others, according to its developer. The game uses the Unity 3D engine for the special High Definition Rendering (HDRP) pipeline and elements of AAA games. While presenting realistic imagery and remaining street culture elements, the game also combines elements of Chinese style in terms of audiovisual senses and worldview. Apart from street basketball game experience, Code: Basketball 3V3 also provides DIY settings. Player skins, balls, and courts can be personalized, including the colors and patterns of the balls, and styles of the court floor, walls, and billboards on and around the court. Besides, the game also allows content creation. Players can upload and download design work in the Design Workshop to develop personal styles.
Xiao Jianthe chairman and CEO of CMGE said, “We appreciate the partnership with the two outstanding designers Zhao Yongshuo, the ‘Father of Street Basketball’ and Liu Jingbin combine Continents Sport’s rich experience in R&D and operations to create Code: Basketball 3V3, a cross-platform Chinese-style Chinese-style street basketball game and related e-sports game events for basketball fans. We look forward to deepening our development in the global sports game market with our efforts in game and related events.”
SOURCE CMGE
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