Embark on a new journey to make China a leading sports nation. One community, one future together
Guangzhou, China, December 26, 2022 /PRNewswire/ — China Sports Culture Expo and China Sports Tourism Expo 2022 (hereinafter referred to as CSCTE) were launched online on 21st December and last until the 23. Guided by the spirit of the 20th National Congress of the Communist Party of ChinaFocusing on the goal of accelerating the building of a sporting nation, the CSCTE has presented new achievements, brought new ideas, built new platforms and promoted new models for the whole society, under the motto of “One Community, One Common Future”, to promote the Widely promote sports culture, carry on the spirit of sports, and promote the deep integration and high-quality development of sports, culture and tourism industries.
The China Sports Culture Expo is hosted by the General Administration of Sport of China and the Chinese Olympic Committee and is currently the only exhibition hosted by GASC. The China Sports Tourism Expo, a high-standard exhibition in the sports tourism industry, is organized by the All-China Sports Federation, the Chinese Olympic Committee and the China Tourism Association. This CSCTE is organized by the People’s Government of Guangzhou City, Sports Culture Development Center of GASC, Asia Digital Group and ADG Sports.
GAO Chao, director of the Public Relations Department of the General Administration of Sport of China (GASC for short), moderated the opening ceremony, which featured video speeches by WANG Ruilian, vice minister and deputy secretary of the CPC Leadership Group of the General Administration of Sport of China ChinaTAN Ping, Vice Mayor of Guangzhou City People’s Government, and Thomas BachIOC President.
WANG Ruilian suggested that the strategic goal of building China becoming a leading sporting nation is inextricably linked to high quality in all areas of sport. Sports culture is not only one of the “five pillars” of sports, but also provides rich nourishment and endogenous motivation for high-quality development of sports. Faced with new missions in the new journey, there is a need to further cultivate the self-confidence and self-improvement of sports culture, and strengthen cultural soft power under the solid guidance of Xi Jinping’s thoughts on socialism with Chinese characteristics for a new era. We will justify our efforts in the new development phase with new goals, follow the new development philosophy, promote a new development paradigm to create new potential, and strive for high-quality development. The CSCTE acts as an important platform to show the development achievements of of China Sports culture and promote the integrated development of sports, culture and tourism. This CSCTE has created a new type of online exhibition with exhibitions, forums, supporting activities, docking and company publications, which deepens the important functions of display, promotion and trade and promotes relevant results that benefit more people.
The story goes on
TAN Ping gave a speech on behalf of the Guangzhou City People’s Government. She pointed this out Canton has a long and profound sports history and a thriving sports culture, and has unceasingly promoted the spirit of sports. It is precisely in the ten years of the new era that new achievements have been made in various areas of sports. View in the future, Canton will be based on the accelerated development of a world sports city, actively accompany it and integrate it into the construction Guangdong-Hong Kong-Macau Greater Bay Area, take full advantage of great opportunities and deepen reform and development guangzhous Sports industry at a higher level. The CSCTE has actively promoted the high-quality development of sports culture and sports tourism and given strong impetus to the construction industry China a leading sports nation in the new era.
Thomas Bach said in his speech that the Beijing The 2022 Winter Olympic and Paralympic Games have written a new chapter in the history of the Olympic movement. Each member of the Chinese Olympic family has interpreted the new Olympic motto “Faster, Higher, Stronger – Together”. He expressed his heartfelt thanks on behalf of the entire Olympic family. He also wished this CSCTE every success based on the great legacy of the Beijing 2022.
Guests at the opening ceremony also include Prof. JIANG Xiaojuan, Member of the Standing Committee of the National People’s Congress, Vice Chairman of the Social Construction Committee of the National People’s Congress, President of the Chinese Public Administration Society, YANG Xuedong, Deputy Director of the Department of Sports Economics of the General Administration of Sports from ChinaCHU Bo, Director of the Department of Policy and Regulation of the General Administration of Sports ChinaDING Dong, director of the sports department for all of the General Sports Administration of ChinaDING Tao, deputy director of the competition and training department of the General Administration of Sports ChinaLI Jing, Secretary of the Party Committee and Director of the Sports Culture Development Center of the General Administration of Sports ChinaCurator of the China Sports Museum, FENG Lianshi, Director and Party Secretary of the Social Sports Guidance Center of the General Administration of Sports ChinaSHAN Tie, Chairman, Secretary of the Party Committee and President of the China Sports Industry Group, LI Chungang, Deputy Director of the Guangzhou City Sports Administration, LI Xiaoping, Secretary of the Party Leading Group and director of the Sports Bureau of Jiangxi Province, YANG Wen, Secretary of the Party Leading Group and director of the Sports Bureau of Ningxia Hui Autonomous Region, JIN Chenglong, Deputy Secretary-General of the Organizing Committee of the 19th Asian Games Hangzhou 2022, Secretary of the Leading Party Group and Director of Hangzhou City Sports Bureau, and Jennifer XU, CEO of Asia Digital Group.
Following the opening ceremony, the Summit Forum on International Sports Culture and Sports Tourism Development in China was held and moderated by LI Jing, where Deputy Director of the Public Information Department of the General Sports Administration of China, GAO Chao, delivered keynote speeches at the Department of Sports Economics of the General Sports Administration of China YANG Xuedong, Member of the Standing Committee of the National People’s Congress, Vice Chairman of the Social Construction Committee of the National People’s Congress, President of the Chinese Society for Public Administration Prof. JIANG Xiaojuan and President of the Sports Federation and the Olympic Committee of Hong KongChina and Honorary Member of the International Olympic Committee Timothy FOK.
Congratulatory videos were sent by about a dozen heads of international sports organizations, including Badminton World Federation (BWF), International Equestrian Federation (FEI), FIBA, International Ski Federation (FIS), International Judo Federation (IJF), International Automobile Federation (FIA), International Hockey Federation (FIH), International Sport Press Association (AIPS) and World Taekwondo.
1. Highlighting new forces through concerted efforts in the high-level exhibition
There are four special exhibition areas and one art exhibition area in the Sports Culture and Sports Tourism Zone built by the Sports Culture Development Center of GASC (China Sports Museum). More than 400 cultural relics collected by the China Sports Museum were selected as representatives of traditional Chinese sports culture to show the new spirit and development achievements of China Sports industry in the new era.
2. Sharing new development achievements in different regions through top exhibition areas
Canton, Beijing, tianjin, hebei, Shanxi, Jilin, Jiangsu, fujian, shandong, henan, hubei, Yunnan, Qinghai, Ningxia and other provinces, autonomous regions and municipalities made their debut in the Domestic Sports Culture and Sports Tourism Zone. The high-quality integrated development of of China Sports + Culture + Tourism was demonstrated through the concentrated display of ethnic and folk sports culture, sports leisure towns, sports theme parks, demonstration bases and IPs of sports events. Achievements and plans of Canton on the way to building a “World Sports City” on the cloud. Various districts here, represented by Nansha, have promoted the integrated development of sports with culture, commerce, tourism and innovation by actively promoting and introducing high-end international sports events.
3. Building a new trading platform with higher standard services
390 some sports companies, brands and organizations from more than 20 countries and regions have been attracted to participate in the exhibition to take full advantage of the commercial platform and build a diversified docking platform for supply and demand. The docking of high-quality sports projects and capital has been promoted to expand the sports market and help build a new development pattern by organizing a series of activities such as business negotiation, online business matchmaking, stadium resource docking, company shows and excellence project promotion. In addition, the Sports Consumption Carnival is a brand new event created by this CSCTE. Consumption coupons provided by exhibitors have been widely posted online and exhibitors have been encouraged to sell discounted products to stimulate and diversify consumption and appeal to the customer base China and even globally.
4. Promote a new model of deep integration with high-quality development
This CSCTE has, as usual, the selection, issuance and promotion of “of China High quality sports tourism projects” and “of China Outstanding Sports Culture Projects”. Specifically, the former received a total of 881 projects from 31 provinces, autonomous regions and municipalities, and selected 203 high-quality projects, including 67 scenic spots, 40 routes, 72 competitions and 24 tourist destinations, and based on this, 64 became top ten high-quality Sports tourism projects selected.The latter collected 468 projects recommended by 27 provinces, autonomous regions and municipalities, and 104 outstanding ones were selected nationwide, including 22 in the festival field, 61 in the folklore field and 21 in the ethno field.
5. Creating a new online exhibition using current technologies
This CSCTE has introduced digital technology in a comprehensive way to present and ensure the impact of all aspects of the exhibition, and with the infinite space of the network, collect more exciting content that benefits more people. The first is to rely on VR, AR, AI and big data to create an immersive online sports culture scenario. Secondly, all guest speakers are addressed by keynote speeches on the platform in the form of live streaming or recording with playback function. Last but not least, online trade channels have been built to make an online shopping mall available. In order to better promote and introduce the online exhibition functions, this CSCTE specially planned a link to show visitors the cloud exhibition and explain the exhibitors, companies and products participating in the online exhibition.
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SOURCE Asia Digital Group
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