Change take
A top-notch management team is the key to any great company. But reuniting this group is no guarantee of success. Investors will ask, “What have you done for me lately?”
–Dennis Schaal
Trivago has brought back a key executive from its IPO in December 2016 – the Germany-based hotel metasearch company is now led by four old-guard executives.
Robin Harries became chief financial officer on Monday. Trivago credited Harries with playing “a critical role” in Expedia Group's investment in and subsequent acquisition of Trivago in 2012 and “driving its global expansion in Asia Pacific.”
Trivago called the hiring a “completion of the leadership transition.”
These changes began almost a year ago when CEO Axel Hefer left the company and Johannes Thomas took over as Managing Director and CEO.
The four executives left the company in 2020 and returned last year to revitalize the company. In addition to Thomas and Harries, Andrej Lehnert is Chief Product Officer and Jasmine Ezz is Chief Marketing Officer.
Trivago had a market cap of $4 billion when it went public in December 2016; its market cap was below $200 million as of Tuesday.
Harries replaced Matthias Tillmann, who joined Trivago a few months before the IPO but resigned last October. Trivago said at the time that Harries would be named a member of the company's board if he received approval at an annual shareholder meeting this year.
“In addition to our shared goal of revitalizing Trivago and driving growth, I will focus on empowering strategic decision-making with financial insights to empower our teams and build trust with investors,” Harries said in a statement.
Much of Trivago's future depends on an AI-driven advertising campaign that launched in December in several countries around the world, as well as a brand refresh.
Photo credit: Robin Harries is Trivago's new CFO. Source: Trivago
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