Traverse City Tourism says they’ve noticed visitors are keeping their visits shorter and spending less.
The reason is the travel costs due to inflation. While travel demand is still strong, visitors who spend less are reducing the economic impact.
With more people traveling to the region in summer than in winter, this poses a different challenge in terms of supply and demand.
“It also means we have more inventory year-round and demand isn’t always there,” said the President and CEO of Traverse City Tourism. “We might see some challenges in the fall, winter and spring with more inventory. So we have to work hard to balance that and try to keep demand high through other things like conferences and special events throughout the year.”
Traverse City Tourism says they are working to maintain their brand as “one of the top tourist destinations in the country.”
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