C`E GIRARDEAU, Missouri (KFVS) – The state of Kentucky’s tourism industry will see a $75 million increase.
The news follows an announcement by Kentucky’s Cabinet Secretary for Tourism, Arts and Heritage Mike Berry, who joined Gov. Andy Beshear to announce that millions of dollars will be allocated to boost tourism following the downturn caused by the pandemic.
According to a statement from Beshear’s office, the plan includes:
- $15 million for tourism marketing
- $25 million in a tourism commission grant program
- $25 million for winning meetings and conventions
- $10M in cross-country collaborative destination marketing
“Kentucky is a premier tourism destination filled with unique experiences that travelers and Kentuckians alike travel far and wide to enjoy,” said Beshear. “Our tourism industry is critical to our economic success and now is the time to invest and support our travel partners across the Commonwealwealwealwealth of Wealth as we see our economy boom and our communities and our people reap the benefits.”
Beshear said funding is critical to Kentucky’s $8.9 billion tourism industry.
In the past, Beshear has provided $5.3 million in federal funding to 103 tourism organizations in 88 counties.
“Both the Governor and the General Assembly have supported our efforts, and as a result of their bipartisan commitment, we are positioning Kentucky to lead the tourism and hospitality industry nationwide,” said Secretary Mike Berry. “This additional financial support gives our tourism partners the resources to promote and showcase Kentucky as a diverse, welcoming destination full of travel opportunities and new adventures.”
The state has invested $13 million in the tourism industry during the pandemic.
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