LOS ANGELES, CALIFORNIA – `RIL 1: (EDITORIAL USE ONLY) Beyoncé accepts the Innovator Award onstage during the 2024 iHeartRadio Music Awards at the Dolby Theater in Los Angeles, California, April 1, 2024. Broadcast live on FOX. (Photo by Kevin Mazur/Getty Images for iHeartRadio)
The Beyoncé bump has struck again.
The term was coined after it was noted that the icon's Renaissance Tour significantly boosted the global economy by increasing sales of hotel accommodations, beauty services and other small businesses frequented by concertgoers.
Now, with the recent release of her latest album, Cowboy Carter, the Beyoncé effect seems to be happening again.
The recent rise in Levi's stock is reportedly tied to Beyoncé's country leanings and new song called Levii's Jeans.
“I would just say that denim is having a moment and the Levi's brand is having a strong moment globally,” Levi Strauss CEO Michelle Gass said in a CBS report.
“One of the things that is really significant about the Levi's brand, and we put a lot of emphasis and investment into making sure that the Levi's brand remains at the center of the culture,” Gass explained. “And I don't think there's any better proof or evidence than getting someone like Beyoncé, who shapes the culture, to actually name a song after us.”
Beyoncé's “Renaissance” album laid the foundation for a surge in economic revival thanks to the singer's immense cultural influence and influence.
According to a July 2023 Fortune report, Yelp searches for nail technicians increased threefold compared to last year – in addition to increased searches for wigs (81%) and searches for local lounges and restaurants near the shows stadium , which increased by 160%. per socket.
“Beyoncé is a force, and it's fascinating to see the excitement and palpable interest generated among local shops and establishments as her tour begins,” Yelp trends expert Tara Lewis said in a report shared with the outlet . “Whether people are looking for dining and nightlife options, dressing up or booking transportation, the 'Beyoncé Bump' is real and helping more people connect with local businesses in their communities.”
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