WILLIAMS SONOMA AND NO KID HUNGRY PARTNER WITH CELEBRITIES AND FAMOUS INFLUENCERS IN EFFORT TO END CHILDHOOD HUNGER IN AMERICA

SAN FRANCISCO–(BUSINESS WIRE). Fundraising program benefiting No Kid Hungry, a national campaign to end child hunger in America. To date, the partnership between Williams-Sonoma, Inc. and No Kid Hungry has helped provide more than 160 million meals for children by raising over $16 million through the combined philanthropic efforts of all Williams-Sonoma, Inc. brands. The goal of this year’s campaign is to raise more than $3 million that can help provide nearly 30 million meals for children across the country.

As part of this year’s fundraising effort, Williams Sonoma is launching new limited edition products including spatulas, tea towels, sweet treats and a mini waffle maker featuring designs from celebrities, culinary personalities, chefs and social media influencers.

This year’s Tools for Change products were designed by:

SPATULA

• Big Freedia – Hip hop artist and TV personality

• Heather McMahan – actress and comedian

• Ina Garten – Star chef, cookbook author and Food Network presenter

• Lauren Alaina – Multi-platinum singer and songwriter

• Miz Cracker – Drag performer and content creator

• Remi Cruz – YouTube creator and podcast host

• Robin Arzon – Vice President of Fitness at Peloton and New York Times bestselling author

• The Pasta Queen – Content Creator, Chef and Entrepreneur

• Tieghan Gerard – New York Times bestselling cookbook author and founder of Half-Baked Harvest

• Tiny Chef – Celebrity Chef, Content Creator and TV Star

Purchasing each spatula can help provide 40 meals ($15.95 each).

DISHTOWELS

• Big Freedia – Hip hop artist and TV personality

• Miz Cracker – Drag performer

• Remi Cruz – YouTube creator and podcast host

• Little Chef – Little Chef

Purchasing each tea towel can help provide 70 meals ($24.95, set of 2).

FOOD

• No Kid Hungry Apple Cookies – Made from scratch by artisan bakers, the buttery vanilla sugar cookies are decorated by hand ($15.95).

• No Kid Hungry Organic Gummy Cubs – Made with all-natural ingredients, these bear cub gummies are bursting with fruity flavors of lemon, orange, grapefruit, strawberry, cherry, and grape ($16.95).

• No Kid Hungry Caramel Fudge Cookies – Crispy, gooey, and deliciously decadent, the three-layer chocolate wafer cookies are topped with rich caramel fudge dipped in chocolate ($24.95).

• Georgetown No Kid Hungry Fall Cupcake Sampler – Decadent and delicious, Georgetown’s legendary treats are handcrafted with premium ingredients like Valrhona chocolate, Madagascar Bourbon vanilla, and European sweet cream butter ($79.95).

ELECTRICAL

• No Kid Hungry Tiny Chef Mini Waffle Maker by Dash – Original artwork for this exclusive waffle maker. Two plates heat evenly and feature a new, ultra-durable TruGlide® Pro nonstick coating to bake mini waffles to a crispy, even finish without sticking ($19.95).

“Our partnership with No Kid Hungry and our annual Tools for Change program creates an exciting opportunity for our customers to join us and participate in our commitment to help No Kid Hungry end childhood hunger in America said Ryan Ross, President of Williams Sonoma. “We are grateful to the celebrity cooking partners, culinary personalities and influencers who are participating in this year’s program by designing products and using their platform to help us raise funds and reflect on the heroic efforts and important work of No Kid Hungry to draw attention to.”

“From the beginning, our work has been based on the belief that everyone has the power to participate in efforts to end childhood hunger, and Williams Sonoma’s Tools for Change program is true testament to that,” said Founder Billy Shore and CEO of Share Our Strength, the organization behind the No Kid Hungry campaign. “We are thrilled to have the support of this year’s talented star artists and are grateful for our partnership with Williams Sonoma and its customers to ensure every child has the ‘tools’ and nourishment they need to thrive now and into the future to be succesfull .”

Tools For Change fundraising program products are available now online and in all Williams Sonoma retail locations.

For more information about No Kid Hungry or to purchase products benefiting the organization, visit: williams-sonoma.com/nokidhungry.

About Williams Sonoma

Since its founding by Chuck Williams in 1956, the Williams Sonoma brand has been bringing people together around food. A member of the Williams-Sonoma, Inc. (NYSE: WSM) portfolio of brands, Williams Sonoma is a leading specialty retailer of quality kitchen and home products that delivers superior service and an engaging customer experience. Products include cookware, cookware, flatware, electrical, bakeware, food, tabletop and bar, outdoor, cookbooks, as well as furniture, lighting and decorative accessories. Each shop offers cooking classes and tastings conducted by experienced culinary staff. A comprehensive gift list program for weddings and other special occasions is available in stores and online. At williams-sonoma.com and Williams Sonoma’s blog, Taste, customers will find recipes, tips and techniques to help them prepare delicious meals. Williams Sonoma can also be found on Facebook, Instagram, Twitter, Pinterest and YouTube. Williams Sonoma is also part of The Key Rewards, a free loyalty program that offers members exclusive benefits across the Williams-Sonoma, Inc. family of brands.

About No Kid Hungry

No child should go hungry in America. But in the wake of the coronavirus pandemic, 1 in 6 children could go hungry this year. No Kid Hungry works to end childhood hunger by helping to start and improve programs that give all children the healthy nutrition they need to thrive. This is a problem we know how to solve. No Kid Hungry is a campaign by Share Our Strength, an organization dedicated to ending hunger and poverty. Join us at NoKidHungry.org.

WSM PR