Samsonite has teamed up with Bollywood stars Amitabh Bachchan, Yuvraj Singh and Mithali Raj to launch the new India campaign Tested like Samsonite. The luggage and accessories brand aims to draw parallels between the rigorous testing their luggage undergoes and the experiences of their campaign stars.
Luggage by Samsonite – Samsonite- Facebook
“The truth of the brand and the people needed to be captured and who better than Amitabh Bachchan, Yuvraj Singh and Mithali Raj to help bring this idea beautifully to life through the tests they have undergone which are well known to all,” he reported to Anushree Tainwala, Executive Director of Marketing at Samsonite India, Indian Retailer Bureau.
The Samsonite brand has a 112-year history and is one of the largest luggage brands in the world. Through its new ad campaign, the brand wants to capitalize on the popularity of its celebrity stars and highlight its rigorous production and product testing process.
“The campaign cements Samsonite’s position as the ultimate benchmark for quality assurance by drawing parallels to the challenges each of us, no matter how privileged, faces on our journey,” said Prateek Bhardwaj, CCO of Lowe Lintas.
“Samsonite bags are made with the utmost care to ensure they look good,” said Jai Krishnan, CEO of Samsonite India, India Retailing Bureau. “They are aesthetically engineered, making them extremely durable and offering differentiated functionality. Every Samsonite goes through several rigorous endurance tests and that’s what really sets us apart. The campaign beautifully brings this aspect of the brand to life.”
Copyright © 2023 FashionNetwork.com All rights reserved.
Comments are closed.