Merch Madness: Hundreds of underserved youth meet sport and music celebrities at surprise giveaway in Harlem
Donovan Mitchell, A$` Ferg and Eli Manning posed for photos.
Photo by Dean Moses
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Hundreds of students were treated to a special surprise in Harlem on Tuesday, where they met sports and music industry celebrities who were handing out gifts.
June 27 saw the inaugural Merch Madness, a fan giveaway event held in five states as part of Fanatics’ Global Volunteer Day. Fanatics, an athletic apparel store, announced it will be giving away 300,000 licensed garments valued at approximately $20 million to more than 100,000 underserved youth.
A little boy is overwhelmed with excitement. Photo by Dean Moses
Donovan Mitchell poses for a photo. Photo by Dean Moses
Lil Baby autographs a t-shirt.Photo by Dean Moses
The Harlem event took place at the Frederick Douglass Academy, where the youngsters were surprised to meet soccer superstar Eli Manning, hip-hop artist Lil Baby, rapper Meek Mill and more. The children erupted in uncontrolled excitement when they received the free clothes.
The school’s gymnasium has been transformed into a free boutique with hats on stands and bags of goodies. The enthusiastic scientists chose hats before receiving bags, jerseys, t-shirts and more.
The students smiled from ear to ear as they tiptoed in anticipation of meeting their idols. They took selfies with the celebrities and collected autographs.
Eli Manning offers a fist bump.Photo by Dean Moses
A$` Ferg greets the fans.Photo by Dean Moses
Younger ones grab free hats. Photo by Dean Moses
lil babyPhoto by Dean Moses
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