James Marsden Considered Selling Bad Tequila to Make Fun of Stars

From left: James Marsden, Kendall Jenner and George Clooney. Evan Agostini/Invision/`; Evan Agostini/Invision/`; Scott Garfitt/Invision/`

• James Marsden said he was considering starting a low-quality tequila brand to mock celebrities.
• “I want it to be the shittiest tequila I can find,” Marsden said.
• George Clooney, Kendall Jenner, and Dwayne Johnson are among the stars who have launched tequila brands.

James Marsden said he was so dubious that he was considering starting his own tequila brand to poke fun at his peers who got into the business of famous alcohol brands.

“I want it to be the shittiest tequila I can find,” Marsden said in a recent interview with W Magazine published Thursday.

The ‘Jury Duty’ actor said if he were going to execute his concept, he would want the packaging and slogan to emulate the brand’s low-end, anti-luxe essence.

“Plastic bottle with a piece of tape on it that says ‘tequila’ and it’s $6 a gallon. ‘It tastes like shit. Marsden’s Tequila. But it’s going to piss you off,'” he said.

Various celebrities including actors, musicians, athletes and models have given up their careers to launch alcohol brands. And in 2021, Esquire has rounded up and rated 63 existing celebrity liqueurs and spirits.

Kendall Jenner at an afterparty for her 818 tequila label. Kevin Mazur/Getty Images for Atlantis The Royal

Tequila, in particular, has seen a surge in celebrity followers in recent years.

George Clooney founded Casamigos in 2013 with friends Rande Gerber and Mike Meldman. Dwayne Johnson used his star power to launch the Teremana Tequila brand, while NBA legend Michael Jordan created Cincoro Tequila.

Nick Jonas and designer John Varvatos are the creators of Villa One Tequila and DJ duo The Chainsmokers, consisting of Alex Pall and Drew Taggart, co-own JAJA Tequila.

Model Kendall Jenner announced her brand, dubbed 818, in February 2021, saying she spent almost four years developing it. Meanwhile, Rita Ora launched Próspero tequila and Pretty Little Liars star Shay Mitchell co-founded tequila seltzer brand Onda.

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