NEW data has revealed the most lucrative celebrity beauty brands, with Rihanna's Fenty Beauty topping the list.
Using data from Statista, digital marketing experts analyzed the sales of the top ten top-selling celebrity beauty brands in 2023. The brands were then ranked in order of highest to lowest sales.
Fenty Beauty by Rihanna is the most successful celebrity beauty brand with sales of US$602.4 million (RM2.86 billion) in 2023. Fenty Beauty Foundation is the brand's most sought-after product with 21,000 global searches per month Rihanna and is closely followed by Fenty Beauty lip gloss, with 20,000 searches per month. The singer's brand launched in 2017 and now ships internationally to over 150 countries.
The second highest-grossing celebrity beauty brand is Priyanka Chopra Jonas' hair care brand Anomaly, with sales of $542.7 million in 2023. The actress wanted to create a clean, affordable hair care brand that would allow customers to helping the planet without compromising on hair care hair care. The most wanted product from her collection is her hair oil.
Third on the list is Kylie Cosmetics by Kylie Jenner with sales of $380.4 million in 2023. The American socialite and media personality launched her cosmetics brand in 2015 and sold her Kylie Lip Kits. Since then, the brand has grown significantly and its mascara is the most searched product around the world with over 1,500 searches per month.
Coming in fourth place is Ariana Grande's REM Beauty with 2023 sales of $88.7 million. Grande's beauty brand's most sought-after product is her foundation with 800 monthly searches, followed by her lip oil with 500 searches per month. The singer's brand was founded in 2021 and values being vegan and cruelty-free.
Selena Gomez's Rare Beauty is the fifth most profitable celebrity beauty brand. Average monthly searches for terms related to their beauty brand totaled $75.7 million in 2023. Rare Beauty Rouge is the most searched product from the star's line, with 34,000 monthly searches. 1% of Rare Beauty's annual sales goes to the Rare Impact Fund, which aims to improve mental health support in marginalized communities.
Jordan Bucknell, CEO of Upbeat Agency, commented on the results: Although many celebrities have started their own businesses, not many have been as successful or popular as these celebrities because they have a passion for what they create and credible advocates for it are their brands.
“Brands have overcome the initial celebrity hype because they produce quality products that have stood the test of time and silenced critics. This is why celebrity beauty brands have generated over $1 billion in sales by 2023 alone, and celebrity beauty brands' sales have increased by almost 58% in 2023. This is a remarkable achievement when compared to the overall growth rate of the beauty industry, which is expected to grow at around 3% annually.”
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