Since Nielsen stopped publicly disclosing its data on the top 10 largest news sites in Australia earlier this year, we cannot share this data with Mediaweek readers.
In a new partnership with Similarweb, Mediaweek is now able to provide insights into the traffic of the 20 largest news sites in Australia.
The numbers are different from what was on the market before. The Similarweb numbers apply to the total number of ambiguous visits.
Similarweb’s data is used by many of the world’s largest brands, and the company has a team of 800 people with offices on six continents and is now publicly traded on the NYSE.
The new data confirms that ABC and news.com.au are by far the largest traffic generators in Australia. In July, ABC claimed a clear lead over news.com.au.
Nine Entrainment websites ranked 9News.com.au, smh.com.au, and theage.com.au in three of the top six places. The appearance of afr.com in the top 10 gives Nine a fourth player in the top 10.
News Corp Australia has five of its news websites ranked 11th through 20th, with the Herald Sun site barely outperforming Perth Now. The Australian website is not far behind The Courier-Mail and The Daily Telegraph.
The chart of the top global news websites shows the strongest news brands and how ABC and news.com.au made their way into the charts.
The strength of the BBC brand is evident as two of the top three places in the world go to the UK-based global publisher.
The data for the Australian charts track visits from Australia. The visits in the Global News Sites table apply to visits from all countries.