Binance, eToro, FTX and Crypto.com are particularly active in the esports world.
Crypto.com announced a new partnership with UFC on Thursday. In pay-per-view UFC fights, fans vote for the top three fighters on fight nights.
The best fighter will receive $30,000 in bitcoin, the second and third place fighters will receive $20,000 and $10,000 respectively.
Dubbed the “Fan Bonus of the Night,” UFC President Dana White will also award performance bonuses to UFC athletes at each event.
The first fan bonus of the evening takes place on Saturday, April 9 at UFC 273: VOLKANOVSKI vs. THE KOREAN ZOMBIE.
According to the Crypto.com announcement
- Fans get three votes per pay-per-view.
- Each fan can vote for two fighters in each fight.
- Voting ends one hour after the end of the event.
UFC President Dana White said:
“Crypto.com has been an official UFC partner for less than a year and I can tell you that they are already one of the best partners we have ever had.”
In July, Crypto.com became the first-ever Global Official Fight Kit Partner of the UFC. The partnership expanded in November to include a UFC NFT series, where athletes would receive fifty percent of UFC’s NFT sales revenue.
UFC is the world’s leading mixed martial arts (MMA) organization with 187 million social media followers and more than 625 million fans. More than 40 live events are broadcast to nearly 900 million homes in 170 countries each year.
This will not be the first exposure to Bitcoin for UFC fighters.
In January, FX Empire reported that UFC Heavyweight Champion Francis Ngannou would take half of his UFC270 prize purse in BTC. Ngannou had a guaranteed prize pool of $750,000.
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