The time for cookie-free is fast approaching. With the decline of cookies industry, it is moving towards a cookie-free future. What does this actually mean? This means that we’ll need to use other identifiers, such as IP addresses or device IDs, emails and numbers that link user’s actions.
Everybody is searching for ways to create an infrastructure that does not be able to restart the business entirely, but instead, replaces the mechanism with another one that achieves similar measurements and targeting.
“I don’t think the spirit of advertising will change a lot, just the technology behind it.” – Adam Shaffner, Director of Product Management at AdCellerant.
About the whitepaper
The goal of this whitepaper is to inform our partners and prospective clients about this ever-changing industry and topic. We want them to feel informed and prepared for the future decisions they’ll need to make for their business. By downloading the whitepaper, individuals will be able to learn more about the following:
- The definition of cookies and cookieless
- Why you shouldn’t be afraid of going cookieless
- The Google Privacy Sandbox
- The future of data collection
- Key data and stats
- Products and solutions that do (or don’t) rely on cookies
- What lies ahead
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