Microsoft has taken another step towards integrating artificial intelligence (AI) technology into its products. On September 21, the company announced Microsoft Copilot, which merges interfaces on Windows with language models.
According to Microsoft’s announcement, the solution will work as an app or reveal itself to users via right-click. It will be available as an extension for popular apps like Paint, Photos and Clipchamp. In all other products, the Bing search engine will be supported by OpenAI’s new DALL-E 3 model, while Microsoft 365 Copilot will integrate a chat assistant for enterprise solutions.
“We are entering a new era of AI that is fundamentally changing the way we engage with and benefit from technology,” Microsoft said in the announcement. An early version of Copilot will be available as a free Windows 11 update starting September 26 and for Bing, Edge and Microsoft 365 later this year, the company said.
One of the tech giant’s bets is its Microsoft 365 Copilot, designed to help users and companies with repetitive tasks such as writing documents, summaries and presentations. The solution works across Microsoft’s traditional applications – such as Word, Excel and PowerPoint – and costs $30 per month per user, in addition to the subscription fee for access to Microsoft 365 apps.
Microsoft has an estimated 382 million commercial users for its Office 365 product, according to forecasts by financial firm Macquarie for Fortune. The report estimates that if just 2.5% of those users opt for the $30 Copilot 365 upgrade, the company could generate $3.4 billion in additional annual revenue.
Microsoft is also expanding Bing features to include personalized answers. According to the company, its AI models will be able to compare chat history to provide new results for users – for example, telling you when your favorite football team is playing near you and when you can join. Bing also asks its users more questions when shopping online and then uses that information to provide more personalized results.
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