Tokenization platform Brickken is hosting a competition for indie developers, allowing them to raise capital, attract a new audience of dedicated players, and accelerate their projects.
Crowdfunding has been the go-to choice for game developers looking to generate buzz and secure investment for their big idea for years, and continues to be in high demand in the gaming industry.
Statistics from Kickstarter show that gaming is still the most popular category for crowdfunding campaigns. A total of 80,163 projects were launched after securing $2.27 billion in investments.
But as the market becomes more saturated, it becomes increasingly difficult to gain momentum and reach milestones – and even the most promising titles struggle to stand out significantly from the competition.
This is where tokenization comes into play and turns gamers into stakeholders.
The benefits of tokenization
Before tokenization, the minimum investment required was a significant barrier to entry for potential investors in emerging gaming projects. To make matters worse, those who contributed may not receive much of an incentive in return.
Tokenization changes all of this – by automating and token gating these processes. It opens the door to partial ownership, meaning players of any budget can get involved in the projects they care about. Developers also have the opportunity to give backers a seat at the table – allowing them to vote on key milestones that will change the course of the project in the coming months and years. Communication channels can also be locked to those who have contributed, allowing them to access exclusive perks and content.
Additionally, tokenization is a marketing powerhouse for both gamers and game developers. Players become stakeholders who are motivated to actively promote and engage with their favorite games, and tokenized assets further encourage their engagement. For developers, it is a community building tool that incentivizes player engagement. The result is a more inclusive, efficient and engaging ecosystem that benefits both developers and gamers.
As Felix Tejland, Chief Marketing Officer at tokenization solutions provider Brickken, points out, crowdfunding has played a crucial role in bringing our most popular games to market.
“Asset tokenization is the evolution of this, introducing a participatory aspect that provides appropriate incentive to early adopters to increase awareness and help market the game.”
Unlocking the future
Now the Brickken Gaming Awards have been launched – allowing aspiring developers to showcase their creations and in return get the chance to push their ideas forward like never before. Successful applicants have the potential to win free tokenization and a marketing package worth $10,000.
Source: Brickken
The project says this can bring huge exposure and sponsorship opportunities to imaginative play, while also cultivating connections with other developers and enthusiasts.
After completing an entry form, applicants who advance to further rounds will be tasked with presenting their game on a live broadcast – paving the way for a final where prizes will be awarded.
Since smartphones challenged the dominance of gaming consoles, there has been a unique opportunity for innovative titles to make a big impact – and reach emerging markets that were once out of reach. Brickken now believes tokenization could take fundraising and audience engagement to the next level.
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