The number of crypto asset owners on our planet is estimated at 200 million people. According to the European Central Bank (ECB), 40 million people in Europe own Bitcoin, Ethereum, etc., i.e. 10% of the population; According to the US White House, another 40 million US citizens own crypto assets; represent 16% of the population. Who are these 200 million people? Mainly people between the ages of 20 and 40. Not many people aged 60+.
Now a friend sent me this photo from a German bookstore. What can we see here?
I think from this photo we can derive the following implications:
- People are interested in: bitcoin, crypto assets, inflation, crash.
- The bookstore only uses such first-class sales areas if there is a corresponding demand. This is not a bookshelf at the end of the room. This is prime space.
- Who Buys Books? We can assume people aged >35 or >45. Broadly speaking, younger people under the age of 35 use Youtube, social media, etc. for education. “Older” people are now integrating with crypto assets.
- Once people get educated, they will join crypto exchanges and invest in crypto assets. This learning and understanding process is lengthy and we can assume that it will take two to six months.
- Why is this happening? We can assume that inflation is accelerating this and continued inflation is the trigger for people’s interest. Expect people to be disappointed as falling inflation expectations have not been met.
One thing I’ve learned over the past few years is that if people understand Bitcoin and crypto assets, sooner or later they will invest. Education promotes understanding; but it takes time.
Here’s the reverse proof: Do you know people who are knowledgeable about Bitcoin and crypto assets and haven’t invested yet? Such people – experts in crypto assets and reluctant to invest – hardly exist.
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