Zonda, the world’s most regulated crypto platform, today unveils plans to enter the Italian market on June 15th.
The move is to be led by newly appointed Chief Marketing Officer (CMO) Barnabas Goh, who will assume responsibility for the global brand as it evolves from a leading European exchange into a full-service global regulated crypto platform.
Already the No. 1 stock exchange in Central and Eastern Europe, Zonda set its sights on global growth with the appointment of a new CEO in November last year and has since received the nod from Canadian and Estonian regulators for expansion across America and the EU receive. Today’s announcement heralds a new era for the brand as these plans come to fruition and launch in Western Europe.
As of June 15, Italians can invest in over 60 different cryptocurrencies within a single account. Thanks to the platform’s highly intuitive user interface and state-of-the-art PRO mode, it meets the needs of professional traders and beginners alike.
Celebrating the launch, new CMO Barnabas Goh said: “Our mission at Zonda is to create a safe, simple, yet sophisticated investing experience for traders and investors around the world. This ambition has made us one of the largest digital asset exchanges in Europe and also the most regulated crypto platform in the world as we continually create a better trading environment for our million+ customers.
Our existing regulatory oversight grants us licenses to operate safely in all EU countries and Canada. As we are currently targeting licenses in Switzerland and the UK, we plan to bring our services to the rest of Europe by the end of this year. Ultimately, I believe that great marketing is not focused on selling a product, but is based on creating and communicating value to customers, with trust through security being the very cornerstone of the value the Zonda solution is built on.”
Barnabas joins Zonda from TigerWit Group, where as Global Head of Marketing, he launched the world’s first blockchain-based trading platform internationally. During his tenure, he successfully expanded what was already the UK’s leading trading broker into a global, multi-award-winning fintech company and established several offices in all regions of the world. Overall, he increased the company’s annual customer acquisition, marketing ROI and retail profit margin by over 900%.
Barnabas’ strategic experience also includes a portfolio of marketing and business development roles in some of the world’s leading wealth management firms, as well as tenure as Global CMO of a UK decentralized financial exchange, where he led the launch of a first decentralized exchange offering in Europe. He also co-wrote, published and marketed the critically acclaimed book Simply Invest, which demonstrates the scientifically optimal way to invest. The book sold out within an hour of its release, became the #1 national bestseller, and is officially endorsed by heads of major investment firms and Nobel Prize-winning financial research.
In his new role, Barnabas will spearhead Zonda’s transformation into a full-scale fintech crypto platform, overseeing all mergers and acquisitions for the company, while also launching the brand in a number of other emerging markets, including Switzerland and the UK. Look to America. The current product roadmap includes the upcoming launch of a proprietary Zonda token, a new bespoke trading platform, an advanced mobile app, new crypto investment options including staking and yield farming, fan token offerings and a revamped crypto payment solution.
Przemysław Kral, CEO of Zonda, said: “Over the past eight years, Zonda has grown into Eastern and Central Europe’s largest and most regulated crypto exchange, with over a million active users engaging with our products on a daily basis. We are proud of our achievements but our ambition is far greater as Barnabas’ leadership ethos and experience are exactly what we need at this critical moment in our history. Barnabas is a senior global business leader with a proven track record of scaling global companies and international teams in both the traditional investment sector and the decentralized finance and technology industries. We are delighted to have him on board and this is the first of many advancements he will lead Zonda across Europe before heading further out later this year.”
Barnabas Goh added, “Few companies have the creativity, culture, community, skills and courage to follow the path Zonda has taken and I look forward to taking responsibility for such a pivotal moment in his journey take over. Italy represents the first of many steps we will be taking this year to bring the Zonda offering to new audiences worldwide, while enhancing our growing product range to better serve our existing clientele. My vision is to build organizations dedicated to defining, designing and providing a better path for investors in the ever-evolving world of finance. I am very pleased to be in a company that is consistently pursuing this vision in the same way.”
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